As a direct seller or party plan consultant you cannot go without a Facebook business page.
Seriously, if you don’t have a business page yet – go and make one right now before coming back… I’ll wait here for you.
Your Facebook business page is like your shop front and Yellow Pages ad all in one. It’s where people get to know you and your business, it’s how they stay in touch, it’s where they can re-order or arrange for an event, it’s where they ask questions, it’s a clubhouse. It’s all that and so much more.
6 Tips to Boost Your Business Page
1. Post Every Day
Aim to post on your page once a day. Every day is best but the minimum you want to work with is 5 times a week.
This doesn’t mean you have to remember every day to post something – this is where the magic of scheduling comes in! I set time aside at the start of each month to schedule most of my posts for the month. This means that when I get busy, my page will still get updated with quality content.
I use the scheduling function of Facebook itself rather than a 3rd party tool and I personally schedule 4-5 posts a week. That leaves me some room for spontaneous posts or Lives.
2. Quality Over Quantity
I know I just said it’s important to post often….but it’s even more important to post quality content!
If you only ever share images supplied by your company, your reach (the number of people who see your post) will be very low. This is because Facebook values unique content and will give content that’s not unique (such as company images that every consultant uses) a lower rating.
Also, it would be a bit boring….why would your customers follow you on Facebook if you don’t provide them with interesting, unique and quality content?
A great rule of thumb is the 9-1-1 guide. This guide says that in a posting cycle you post 9 entertaining or informative posts, 1 promotional post, and 1 personal post.
The entertaining or informative posts can include product information, inspirational quotes, how-to tips, links to relevant articles, photos, videos, etc. Try to post a variety of different things. I came across this great 9-1-1 code in a book by Karen Clarke – ‘Social Media For Direct Selling Representatives’ … a great resource!
(Need ideas? Grab this list of 50 post ideas)
Once you’ve started doing this, you’ll notice what your followers engage with the most and you can post more of that type of content.
3. Don’t Ignore People
When people reach out to you with a comment or question, reply to them as quickly as you can.
You would never ignore someone face-to-face so don’t do it on social media either. This is not just unprofessional, Facebook will actually downgrade your rating if you’re slow to respond! This means that your posts will not feature as high in people’s newsfeeds and they might forget about you.
If you’re not an avid ‘Facebooker’, set a reminder on your phone or computer to check your page regularly and respond to messages or comments.
4. Maximize Your Reach
You can maximize your reach by understanding how Facebook prioritizes content.
The top priority is Facebook Live. If you’re not already doing Lives, you really need to step out of your comfort zone and start doing Live videos.
Next comes native video (native is uploaded to Facebook, not linked from somewhere else). If you’re not comfortable doing Lives, maybe you can record a video and upload that to your business page. This way you can have as many do-overs as you like!
Keep in mind that most people watch videos without sound and decide in the first 3 second whether they’ll keep watching. So the start of your video must hook your audience and captions will really help!
A post with a unique tile or image is the next priority for Facebook. It generally gets twice as many views as a text-only status update.
Non-unique images and YouTube links are given the lowest priority. I find that only 5% of my audience will see a post like this compared to a Facebook Live. And if you post too many non-unique images or YouTube links, your page’s overall reach will decline.
Only Facebook business pages are allowed to run competitions, personal profiles can’t.(Another reason you really want a business page!)
Competitions are a great way to boost engagement on your page. But (isn’t there always a ‘but’?)…but there are rules. Depending on where you live there are government rules on competitions and Facebook also has rules. You can check all the Facebook rules here but a big one is that you’re not allowed to ask for ‘shares’ or ‘tag your friend’ as part of the entry conditions.
So what can you ask for? Here are a few ideas:
- Comment on the post for a chance to win
- Like my post
- Vote to enter (perhaps use a poll or through comments)
- Comment with your favorite product
- Share your top tip about the products
- Comment with a selfie and your favorite product
6. Link A VIP Group
If you don’t already have a VIP Group…you’ll want one! All you have to do is set-up a Facebook group and build it into a customer community. You can entice people to join the group by telling them they’ll be the first to hear about sales and new offers.
Now link this VIP group to your business page using these instructions.
The way I think of it is that my business page is my shop front that I use to attract people into my ‘store’ while the group is a community of loyal customers that can lead to new team members, more bookings, and higher sales.
If you want to learn more about how to rock your Facebook business pages and your Facebook groups, check out the Attraction Marketing Course.
In the course you’ll learn how to maximize your business page and groups, how to create your own online brand, how to create videos and images for social media, and you’ll learn about avatars.
If you believe that you could make better use of social media in your direct sales business, this is the course for you!