Direct Sales Inspiration - Inspiration, training & resources for members of the Direct Sales Industry
Inspiration, training & resources for members of the Direct Sales Industry
Menu
Skip to content
  • Home
  • About
  • Blog
    • Bookings
    • Hostess Coaching
    • Party Games
    • Recruiting
    • Social Media
    • Leadership
    • Business Tips
  • Courses
  • Contact

Tag Archives: frank

Host Coaching Helpers

Title: Host Coaching Helpers

Host coaching is a critical element to the success of your business: the more engage your host, the better the results at your parties will be.

When I was new to direct sales, I deliberately focused on improving my own host coaching and I noticed a massive increase in attendance which led to higher sales, bookings, and recruiting leads.

It all flowed from that important first step: hostess coaching.

When you do hostess coaching well, you’ll  also notice fewer cancellations and no-shows.

In this article I present 3 ‘helpers’ to assist you with your own host coaching.

Host Coaching Helpers for direct sellers

I have 3 host coaching helpers for you:

  1. FRANK list
  2. Spoil You Rotten Bag
  3. Star Host

FRANK
So, first up is FRANK.

Even if you already know FRANK, I’ll teach you a little trick to supercharge its effectiveness.

The reason you want to use FRANK is that the most successful parties include guests from the host’s different circles of friends.

By inviting different people from different circles, you gain access to new circles.

It will also reduce the chance that invitees decline as they’ve been at a recent party already (which would also impact sales), and chances of multiple bookings are higher as the guests feel they have plenty of their own friends in their network to invite to their own party.

FRANK stands for Friends, Relations, Acquaintances, Neighbors, and Kid’s contacts.

Using the free worksheet (download below), you can help the host to come up with a list of names. It’s a simple but incredibly effective process to prompt someone to think of all their networks or circles.

However, you can boost the usefulness of the FRANK list even further by using the Friend field to include friends-of-friends. Most of us have met our friends’ connections but we may not know them well enough to invite them directly.

But what you tell your host to do is to actually ask her friend to bring this person along: “Don’t you think Chris would like this too?” or “I think Samantha would enjoy this party too, why don’t you bring her along?” A great way to encourage this is to provide the host with written personalized invitations that the friend can then pass along to their connections.

Doing it this way will work much better than just saying “bring a friend” to the people that are invited. That is too broad and open an invitation and too easy to ignore.

Admit it, you have ignored it in the past! We all have. However, if your host asks her friend “why don’t you invite Jasmine too?”, the friend will likely feel obligated to follow through and actually invite Jasmine.

That’s why you want to coach your host to use the FRANK worksheet and actually name friends-of-friends on the list.

Grab the host coaching bundle to make your direct sales parties a success.

Star Host & Spoil You Rotten Bag
Next up are the Star Host and Spoil You Rotten Bag incentives.

These are tools to incentivize the host to invite plenty of people, to encourage friends to place pre-party orders and to encourage further party bookings.

You will need to come up with some incentives: some small prizes or prize packs that you give the host when they’ve achieved the goals that you’ve set. Cheap company products or products that you’ve qualified for through incentive programs are ideal to use.

If you don’t have anything suitable, create your own little prize pack with a few luxury chocolates, a pen & notebook, a candle, etc. Put them in an attractive mug or basket and wrap up with cellophane and a ribbon. It doesn’t have to be hugely expensive, presentation is key though.

The best way to use the Spoil You Rotten Bag is to staple the printable to an actual pretty paper bag and send that to the host as part of their host pack. The idea is that the bag will be filled with the prizes at the party.

As a bonus, the other guests will also see how the host is earning free gifts, which could lead to more bookings at your party.

The Star Host printable just needs to printed and sent to your host with your host pack before the party. This way the host knows beforehand what is needed to qualify for their free gift and will begin working towards it. And by doing that she’ll ensure that you and her have a successful party!

I personally change over the incentive tool I use each month to keep it fresh. So one month I’ll be using the Spoil You Rotten Bag and the next month I’ll change to the Star Host incentive.

Sign-up to get the 3 host coaching worksheets. You'll also receive my weekly email - never miss a free printable again!

 

We will process your data in accordance with our Privacy Policy. You may withdraw this consent at any time by using the unsubscribe button.

I’d love to hear how you are using these worksheets and the results you see from them. Also, what are your host coaching tricks? Write a comment here or talk to me on Facebook.

Leave a comment
Share
  • Pin it
  • Share
  • Tweet
  • Email

3 Tips to increase attendance at your direct sales parties

3 Tips to increase attendance at your direct sales parties

So you’ve got a party booked and you’re all pumped to go. You are ready to have some fun and make some sales. But your host apologizes as she explains that several people haven’t turned up.

She’s disappointed. You’re disappointed. Sales are less than you’d hoped.

You’re wondering what’s wrong with you. Maybe you’re even wondering if you’re in the right industry…

Let me tell you, there’s nothing wrong with you or your host! You’re great and direct selling is an awesome industry with plenty of opportunities.

So what can you do? You can help your host to increase attendance so you and her will have a great time!

Here are 3 ways to help your host

1.) Ensure your host invites contacts from a variety of networks in her life. Help the host to use the FRANK worksheet (download below) to come up with a list of names. FRANK stands for Friends, Relations, Acquaintances, Neighbors, and Kids’ contacts. Most of you will know it. But the secret to boost the usefulness of the FRANK list is to use the Friend field to include friends-of-friends. These are people that are friends with your hosts friends (she may even have met them) but she doesn’t know them well enough to invite them directly.

But what she can do is ask her friend to bring this person along: “Don’t you think Lateisha would like this too?” “I think Joanna would enjoy this party too, why don’t you bring her along?”

This will work much better than just saying “bring a friend”. That is too broad and open a comment and too easy to ignore. Admit it, you have ignored it in the past! We all have. However, if your host asks her friend “why don’t you invite Anna too?”, the friend will likely feel obligated to follow through and actually invite Anna. That’s why you want to coach your host to use the FRANK worksheet and actually name friends-of-friends.

2.) Go the extra mile and write out invitations for your host to hand out. Make it super easy for the host by printing out pretty invites that already have all the details on them. All they have to do is write in the names and pass them along to their friends. Sending invites via snail mail will work well as that is becoming rare in this era of email.

For digital invites, I recommend the Shuffle by Elify app so the invite goes directly to a contact’s phone. Shuffle allows you to text great looking invites that really grab people’s attention. You create the invite with all the details, all the host has to do is text the link to her guests.

3.) Get your host to remind her guests close to the date of the party. Shuffle is ideal for this, it’s pretty, it’s easy, and it’s right on a guest’s phone so they can quickly pop it in their calendar if they haven’t done so already. I have also noticed that when I include a link to the catalog in the reminder message, I get more pre-party orders too! But your host can use plain text as well, as long as a reminder does go out.

You can increase the success of your parties by paying a little more attention in the invite phase. This way you’ll make more sales and increase the chances of further bookings and recruits. And it’s more fun for you and the host too.

Grab the FRANK worksheet and join the mailing list - never miss a printable or tip again!

100% Privacy Guaranteed

Please let me know in the comments how you’ve been using FRANK.

3 Ways to increase attendance at your direct sales parties. Help your host to make your parties a big success.
Leave a comment
Share
  • Pin it
  • Share
  • Tweet
  • Email

Ultimate Printable Bundle

Get every single printable and every single social media image published on this blog. Buy once get lifetime access (including updates).

Direct Sales Inspiration

Direct Sales Inspiration is THE website for party plan consultants and direct sellers with passion.

Whether you’re brand new and just getting started or you’re busy building your empire, I’ve got tips, help, and FREE printables for you.

Explore this site, join the direct sales tribe on Facebook, and drop me line to say hello!

Find us here:

  • Facebook
  • Pinterest
  • Instagram
  • Custom 3

Search Direct Sales Inspiration

View our Privacy Policy here.

View our Cookie Policy here.

Copyright Direct Sales Inspiration
Angie Makes Feminine WordPress Themes