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Tag Archives: facebook

Maximize Your Facebook Party Results

Imagine this: You’re chilling out in your pajamas, chatting on Facebook, and making money!
Do you want to make this a reality? Then read on because this article is about direct selling parties on Facebook.
I want to help you with some tips, hints, and games to help you increase fun, sales, and bookings.

How to Train Your Dragon Facebook

If you want great results from your Facebook parties, you have to “train” Facebook. Or, more accurately, the Facebook algorithm.

Facebook Algorithm Quick Explainer

An algorithm is a formula or set of steps to achieve something or solve a problem. In Facebook, the algorithm decides what to show you in your newsfeed and in which order. Everybody’s newsfeed is different because the algorithm takes your own behavior as well as other bits of information into account.

So when you open Facebook, the algorithm looks at all the stories posted by your friends and by the pages that you follow. The algorithm then looks at things like who posted the story and how often they publish, any negative feedback on that author, what time it is now, what device you’re on, what engagement stories already have (the more engagement they have the more likely it is that you’ll see it in your feed), if a friend has already commented, and much more.

The Facebook algorithm uses all that information to make some predictions, such as how likely you are to click on a story, watch a video, share a story, etc. This helps the algorithm decide what to show you in your newsfeed and in what order.

How do you get the algorithm to like you? There are some general recommendations:

  • Complete your Facebook profile.
  • Publish regularly.
  • Create content likely to elicit positive feedback from your audience (positive comments, likes, or reactions. Reactions affect post ranking slightly more than likes). But do not ask for shares or likes – this is frowned upon by the algorithm.
  • When you want to post a video use Facebook Live or upload videos to Facebook directly instead of linking to YouTube videos.
  • Publish content that promotes engagement and an investment of time from your audience (video content is great for that).
  • Post content that’s informative and shareable.

You need to teach the algorithm that the people in your event want to see your posts. Next, you need to ensure that you’re getting good engagement (which is measured by comments, likes or reactions).

When posts have good engagement, the algorithm will value them higher and show your posts to your guests in their daily newsfeed. And this means they don’t just see your posts when they choose to go into your event.

Having your posts showing up in their newsfeed serves as a great reminder of your party and increases the likelihood that they’ll come back to the event.

So, in addition to the general recommendations to “make the algorithm happy” (see the Facebook Algorithm Quick Explainer above), you need to publish posts that create engagement from your Facebook party guests.

But, how do you do that?

Videos Rule the Ranking

Get better results from your facebook parties - direct sales

One way to get engagement is to create videos for your parties.

You can do a quick Facebook Live to get the party started or demonstrate products.

With Facebook Live, you get a chance to show the authentic you – it’s unedited and “raw”. And people respond to that.

Another reason why Facebook Live works so well is that you can connect with your audience. You can talk to them while you’re doing the Live when they comment so they feel valued and “heard”. The audience can also ask questions and you can immediately answer them, so a Q&A session works well for Facebook Live.

Of course, once a Live is over, the video will stay accessible inside your event so people who’ve missed it can view it later—never done a Live? Check out this guide with screenshots.

If you’re not comfortable doing Lives, at least pre-record a few videos that you can stream for your Facebook parties. Videos rank well, and people enjoy them, but Live videos rank even better (and you don’t need any special software!).

People Love to Play

I’ve also collected a few games and posts designed for a bit of fun and engagement. I’ll talk about each of them below, and I’ve included a bundle of downloadable tiles that are ready to go at your parties (scroll down to download).

What is your unicorn name Facebook tile.

Tell Us Your Unicorn Name
There’s something about these types of posts that draw people in. I always get great engagement when I post something like this.

I use these posts for seasonal holidays (Elf Names at Christmas or Easter Bunny Name around Easter), and generic ones such as Unicorn Names, Tropical Names, Pirate Names, Hippie Names, etc at other times of the year.

How well do you know your host Facebook tile.

Guessing Game Contests
For these types of games, I always have a small prize for the winner (the first person to guess correctly), which increases engagement and guests enjoy it.

You could play “How well do you know your host?” Guests have to guess which of four of the options in the image the host likes best.

When you post the image, explain the game and mention the host by name (they may otherwise confuse “host” with you, the party plan consultant). And, of course, tell the guests what the prize is! Then let the guessing begin.

To make this game work for you, create your tiles with pictures of your company’s products. For example, you could have the guests guess which of the products in the image, the host likes best. Another version is to have the guests think about which 4 to 6 products are your company’s best sellers.

These games work well because there’s a bit of competition, and with the product version, the guests will already be thinking about what they’d like to buy!

(Don’t forget to show the host the images in advance so she can let you know what her favorites are!)

Party Points
This game really appeals to the competitive people out there.

In the pre-party post, I include the image, explain how it works, and let the guests know I have prizes for the people with the most points (you can choose to give prizes to the top 3 or reward the number 1).

With this game, you encourage engagement, sales, and bookings!

To make this game work better, provide a leaderboard update a few times throughout your Facebook party.


Book a Party, Pick a Prize
This is a great way to entice people to book their own Facebook or in-home party with you.

People love mystery prizes! You can choose to give hints about each number. You could tell them the type of prize, give them an approximate value, or keep it a complete mystery.

You’ll find a few versions of this booking tile in the bundle, including a Halloween and a Christmas version.

Key Takeaways

  • Facebook uses an algorithm to decide what to serve in a person’s newsfeed
  • You need ‘train’ the algorithm that your Facebook party guests want to see your posts
  • Use video to increase engagement and increase the time people spend on your posts
  • Facebook Live ranks incredibly well in the algorithm
  • You can make your parties more fun and increase engagement with games

I’ve got a whole bundle of tiles for you that you can use at your next Facebook party. They are ready to go, all you need to do is create a fun post for your Facebook party event!

Facebook Party Super Bundle Download
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How to Maximize Your Facebook Business Page

Your Facebook business page is like your shop front and Yellow Pages ad all in one.

It’s where people get to know you and your business. It’s how they stay in touch. It’s where they can re-order a product or arrange for an event, and it’s where they ask questions, it’s a clubhouse. It’s all that and so much more.

You cannot go without a Facebook business page as a direct seller or party plan consultant.

Seriously, if you don’t have a business page yet – go and make one right now before coming back… I’ll wait here for you.

6 Tips to Boost Your Business Page

1. Post Every Day

Aim to post on your page once a day. Of course, every day is best, but the minimum you want to work with is 5 times a week.
This doesn’t mean you have to remember to post every day – this is where the magic of scheduling comes in! I set time aside at the start of each month to schedule most of my posts for the month. Then, when I get busy, my page will still get updated with quality content.
I use the scheduling function of Facebook itself rather than a 3rd party tool, and I personally schedule 4-5 posts a week. That leaves me some room for spontaneous posts or Lives.

2. Quality Over Quantity

I know I just said it’s important to post often – but it’s even more important to post quality content! Facebook values unique content and will give content that’s not unique (such as company images that every consultant uses) a lower rating. Also, it would be a bit boring….why would your customers follow you on Facebook if you don’t provide them with interesting, unique and quality content?

A great rule of thumb is the 9-1-1 guide. I came across the 9-1-1 code in a book by Karen Clarke – ‘Social Media For Direct Selling Representatives’. This guide says that you post 9 entertaining or informative posts in a posting cycle, 1 promotional post, and 1 personal post.

If you need some ideas on what to post, grab this list of 50 post ideas.

Once you’ve started doing this, you’ll notice what your followers engage with the most, and you can post more of that type of content.

3. Don’t Ignore People

When people reach out to you with a comment or question, reply to them as quickly as you can.
You would never ignore someone face-to-face, so don’t do it on social media. It’s not just unprofessional, Facebook will downgrade your rating if you’re slow to respond! This means that your posts will not feature as high in people’s newsfeeds, and they might forget about you.
If you’re not an avid ‘Facebooker’, set a reminder on your phone or computer to check your page regularly and respond to messages or comments.

4. Maximize Your Reach

You can maximize your reach by understanding how Facebook prioritizes content.

  • The top priority is Facebook Live – step out of your comfort zone and start recording Live videos.
  • Native videos are uploaded to Facebook, not linked from somewhere else. If you’re not comfortable doing Lives, you can record a video and upload that to your business page.
  • Hook your audience – Keep in mind that most people watch videos without sound and decide whether they’ll keep watching in the first 3 seconds, captions will really help! 
  • Unique tile or image posts get twice as many views as a text-only status updates. 
  • Page reach – non-unique images and YouTube links are given the lowest priority. If you post too many non-unique images or YouTube links, your page’s overall reach will decline. 

5. Competitions

Only Facebook business pages can run competitions. Personal profiles can’t. (Another reason you really want a business page!)

Competitions are a great way to boost engagement on your page, but there are rules. Government rules on competitions apply depending on where you live, and Facebook also has limitations. You can check all the Facebook rules here, but a big one is that you’re not allowed to ask for ‘shares’ or ‘tag your friend’ as part of the entry conditions.

So what can you ask for? Here are a few ideas:

6. Link A VIP Group

If you don’t already have a VIP Group…you’ll want one! First, you have to set up a Facebook group and build it into a customer community. Then, you can entice people to join the group by telling them they’ll be the first to hear about sales and new offers.

Now link this VIP group to your business page using these instructions.

Follow my 6 tips to Facebook success

My business page is the shop front that I use to attract people into my ‘store’ while the group is a community of loyal customers that can lead to new team members, more bookings, and higher sales.

Do you want to pull more people towards you

Learn how to best use social media to maximise your direct sales business

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Social Media Post Ideas

Title: 50 Social Media Post Ideas50 Social Media Post Ideas

Wondering what to post on your business social media page today? We’ve got you covered with 50 (!) ideas that you can use.

Our checklist contains ideas for direct sellers that practice attraction marketing  (a way of marketing on social media without being spammy) and can be used again and again.

The aim of this list is to help you make your business pages unique and interesting.

Boooooring Facebook Pages

I see so many direct sales pages that are boring because they only contain the company’s branded content and only talk about the company or the products.

These types of pages don’t get much attention. Not only is it not interesting for fans or followers, but Facebook’s algorithm won’t rate them highly either. So these pages get buried at the bottom of the feed, if shown at all.

What is the Facebook algorithm?

An algorithm is a formula or set of steps to achieve something or solve a problem. In Facebook, the algorithm decides what to show you in your newsfeed and in which order. Everybody’s newsfeed is different because the algorithm takes your own behavior as well as other bits of information into account.

So when you open Facebook, the algorithm looks at all the stories posted by your friends and by the pages that you follow. The algorithm then looks at things like who posted the story and how often they publish, any negative feedback on that author, what time it is now, what device you’re on, what engagement stories already have (the more engagement they have the more likely it is that you’ll see it in your feed), if a friend has already commented, and much more.

The Facebook algorithm uses all that information to make some predictions, such as how likely you are to click on a story, watch a video, share a story, etc. This helps the algorithm decide what to show you in your newsfeed and in what order.

How do you get the algorithm to like you? There are some general recommendations:

  • Complete your Facebook profile.
  • Publish regularly.
  • Create content likely to elicit positive feedback from your audience (positive comments, likes, or reactions. Reactions affect post ranking slightly more than likes). But do not ask for shares or likes – this is frowned upon by the algorithm.
  • When you want to post a video use Facebook Live or upload videos to Facebook directly instead of linking to YouTube.
  • Publish content that promotes engagement and an investment of time from your audience (video content is great for that).
  • Post content that’s informative and shareable.

Posts with Personality

Facebook, and most importantly your fans, like to see real content.

Content with personality, content that’s interesting, content with useful resources or tips, content that’s unique.

This is why you want to create your own unique images and not just re-use the company’s branded content. Facebook will rank images that are used by lots of people lower than unique content.

And when you have plenty of interesting and unique content on your business page, you’re ranked well by Facebook. When that happens, Facebook is more likely to show your followers any branded content when you do share a company video or image.

9-1-1

A handy rule of thumb for what to post is the “9-1-1” rule. Out of every 11 posts, you post 9 unique and interesting bits of content, one promotional post (perhaps provided by your company) and one personal post.

The personal post will give your fans an insight into who you are, why you do what you do, and an insight to your life (eg. family, study, other work, hobbies, interests, talents, pets). This helps your fans and customers to relate to you as a person. You are, after all,  in the relationship business. People buy from you, not from a faceless company.

The downloadable list provides you with ideas for each post type.

I view my Facebook business page as a Yellow Pages advertisement for the 21st century. It’s important to stand out from the crowd, to be unique, and to be authentically you. When you do that, you will attract your ideal customers and fans and build on the relationships you already have.

I generate quite a lot of new and repeat business from my Facebook page. If you follow these tips and use the downloadable list to get you started, you can too!


Downloadable: 50 Social Media Post Ideas

 

 

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Attraction Marketing for Direct SellersIf you want to learn more about how to rock your Facebook business pages and your Facebook groups, check out the Attraction Marketing Course.

In the course you’ll learn how to maximize your business page and groups, how to create your own online brand, how to create videos and images for social media, and you’ll learn about avatars.

If you believe that you could make better use of social media in your direct sales business, this is the course for you!

Check What’s In the Course

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Whether you’re brand new and just getting started or you’re busy building your empire, I’ve got tips, help, and FREE printables for you.

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