Tag Archives: themes

Are you missing out on bookings?

For my entire first year in direct sales, I missed many opportunities to get bookings at my parties… With this article, I want to save you from making the same mistakes as I did!

Assumptions can cost you bookings

The big mistake I made was that I made an assumption. I assumed that someone would only want to book a party or event to qualify for free and discounted products.

This led me to only focus on this when promoting future bookings.

Later I realized that I was missing out on a huge opportunity. There are lots of people who aren’t only interested in the host rewards. For many people, the host rewards are a nice extra but not their main reason for booking.

It took me a while to learn that many hosts book for fun, the connections, or simply because they like you.

Connection & Themes Are Key

When I started to relax more, connect better with the guests, and talk about all the reasons for having a party, my business exploded.

Some of the things you might want to highlight when talking about bookings are the opportunity to catch up with friends, how easy it is to shop for gifts (especially around Christmas), and the different themes you offer.

You do offer themed parties or events, right?

Are you missing out on party bookings by making this one mistake?One of the best things I ever did for my business was to start offering distinctly themed events and parties. The more thematic your parties are, the better. You’ll get more repeat business, and guests will enjoy coming to party after party because each one is different.

Offering themes also helps you to cater to a variety of different interests and personality types, which expands the appeal of your business.

Don’t be a product dumper

Avoid being a “product dumper” – don’t show every single product at every party. You want to keep something up your sleeve for different themes.  You want people to return to you repeatedly, and if you show all you’ve got at a party, there’s no reason to return. Well, other than the host rewards, that is!

I’ve written the kind of book I would have loved someone to give me when I started out —it’s the HOW-TO OF RECRUITING.

The Magic of Themes for your Direct Sales Business

Title: The Magic of Themes in your Direct Sales Biz

If you’re not offering themes in your direct sales business, you might be missing out on lots of bookings. If you don’t offer a variety of different parties, why would someone book their own party? Been to one party, been to them all….right?

Themes help you to cater to more people

But when you offer themes, you’ve always got something different and new to offer. Themes also allow you to cater to a variety of different interests and personality types. Different people, after all, like different things!

When I first started running all my parties as themed events, I noticed that my bookings skyrocketed. Guests would work out among themselves who would host the next party so they could try another theme! It was also easier to re-book the same host because I could entice them with an entirely new party.

I put a lot of effort into making sure all my parties are distinctly different because I don’t want people to think they are going to get the ‘same old’ party with me because that will dry up bookings fast!

You can find an example of how to run a themed party in the Choctober article. You don’t have to wait until October to do this themed party, call it the “Chocoholics” party and away you go. This particular theme is suitable for almost all party plans too, you don’t have to sell chocolate!

The Devil is in the details

Wherever possible try to match your games to the theme you’re running. I take it even further and make sure my display, my towels and ribbons, etc. to match my 5 most popular themes. I store each set with relevant products – creating a little theme kit that’s easy to grab.

You also want to think about the prizes you might be using at your party and the booking incentive, if you’re using one. Make sure it all matches your theme!

As they say, the devil is in the details. If you theme your parties and make sure the details are also appropriately matched, you’ll see that guests have a whole new experience even if they’ve been to a party with you before.

Make sure you have an eye catching display to advertise your other themes. Create a list of all your themes to make it easy for people to choose from. I sometimes display my list in a frame and sometimes I pass around a laminated copy. I’ve also attached a printed list with the order form at parties.

The Magic of Themes for your Direct Sales Biz

You don’t have to create a massive list of theme options – in fact it’s better if you don’t so people don’t get overwhelmed. I recommend choosing 5 or 6 themes that you put a lot of thought into to make them awesome and really different from each other.

To add some variety to your themes, you can add seasonal themes. Make sure you advertise themes on your social media (do a Live and talk up your seasonal theme) and display it at your parties.

To help you brainstorm themes, I’ve got a big list you can download. It’s got theme ideas and some notes on how to implement them.

Want more party theme ideas?

Check out the Ultimate Party Games Bundle!