For my entire first year in direct sales, I missed many opportunities to get bookings at my parties… With this article, I want to save you from making the same mistakes as I did!
Assumptions can cost you bookings
The big mistake I made was that I made an assumption. I assumed that someone would only want to book a party or event to qualify for free and discounted products.
This led me to only focus on this when promoting future bookings.
Later I realized that I was missing out on a huge opportunity. There are lots of people who aren’t only interested in the host rewards. For many people, the host rewards are a nice extra but not their main reason for booking.
It took me a while to learn that many hosts book for fun, the connections, or simply because they like you.
Connection & Themes Are Key
When I started to relax more, connect better with the guests, and talk about all the reasons for having a party, my business exploded.
Some of the things you might want to highlight when talking about bookings are the opportunity to catch up with friends, how easy it is to shop for gifts (especially around Christmas), and the different themes you offer.
You do offer themed parties or events, right?
One of the best things I ever did for my business was to start offering distinctly themed events and parties. The more thematic your parties are, the better. You’ll get more repeat business, and guests will enjoy coming to party after party because each one is different.
Offering themes also helps you to cater to a variety of different interests and personality types, which expands the appeal of your business.
Don’t be a product dumper
Avoid being a “product dumper” – don’t show every single product at every party. You want to keep something up your sleeve for different themes. You want people to return to you repeatedly, and if you show all you’ve got at a party, there’s no reason to return. Well, other than the host rewards, that is!
I’ve written the kind of book I would have loved someone to give me when I started out —it’s the HOW-TO OF RECRUITING.