I definitely love a good bit of chocolate…but I love “Choctober” even more. Choctober is my secret weapon to fill the October month with parties.
The reason I want to fill my October month with parties is that I want to set myself up for a profitable holiday trade.
And the best part is that the Choctober theme works with almost any direct sales business. Oh, and chocolate. Never forget there’s chocolate involved.
Run your own Choctober month
I promote special chocolate dates for October, where anyone who books a party on those dates will receive a box of chocolates from me as a special gift.
I take 3 or 4 varieties of gift boxes with chocolates with me to my parties, so there’s bound to be at least one that appeals to the guests. You can also promote Choctober in your VIP customer groups online or via email.
Online promotion tip: Show only one box of chocolates each variety (3-4 in total) and make clear that when they’re gone, they’re gone! You want to create a little bit of urgency and a sense of scarcity to nudge people to act.
(I’ve created some tiles and a Facebook cover image for you too to help you promote Choctober, download them below.)
Extra bonus tip: Go Live on Facebook to promote your Choctober. Going Live is a fabulous way to reach your tribe!
So you have your booking incentive all set…but the fun doesn’t stop there!
Choctober Themed Parties
I recommend you add a chocolate flavor to your parties by running the Chocolate Game. I’ve explained how to play the game here
You can also incorporate chocolate to your host coaching by using the Chocolate Extravaganza game. Check the article on how to play and grab the free printables here
Finally, I also use Smarties to promote my parties. I’ve created these cute Smartie packs by printing up a bunch of stickers (I used the ‘address label’ size on VistaPrint) and putting them on little Smartie boxes.
I hand them out at parties as prizes, pop them in the delivery bags or use them as an alternative to my business card during Choctober. People are always excited to receive them and they work well with the Choctober theme.
With these tips you can run a fabulous Choctober and set yourself up for a senational peak season. However, some direct sellers can make Choctober even bigger and better. Here are some ideas:
- If you sell cooking products, you could demonstrate chocolate related dishes.
- If your company has brown colored products (think make-up, nail products, clothing, etc.) you can highlight those products during Choctober.
- If your product range includes products with a scent, you could highlight scents that you could relate back to chocolate (mint, orange, caramel etc.) .
I just love Choctober because I’m already getting excited for peak trade and this way I get a running start!