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Tag Archives: host coaching

Host Coaching Helpers

Host coaching is critical to the success of your business: the more engaged your host is, the better the results at your parties.

When I was new to direct sales, I deliberately focused on improving my own host coaching, and I noticed a massive increase in attendance, leading to higher sales, bookings, and recruiting leads.

It all flowed from that essential first step: hostess coaching.

You’ll also notice fewer cancellations and no-shows when you do hostess coaching well.

In this article, I present 3 ‘helpers’ to assist you with your host coaching.

Host Coaching Helpers for Direct Sellers

I have 3 host coaching helpers for you:

FRANK
So, first up is FRANK.

Even if you already know FRANK, I’ll teach you a little trick to supercharge its effectiveness.

You want to use FRANK because the most successful parties include guests from the host’s different circles of friends.

By inviting different people from different circles, you gain access to new circles.

It will also reduce the chance invitees decline as they’ve already been at a recent party. Opportunities for multiple bookings are higher as the guests feel they have plenty of friends in their network to invite to their party.

Using the free worksheet (download below), you can help the host develop a list of names. It’s a simple but incredibly effective process to prompt someone to think of all their networks or circles.

However, you can boost the usefulness of the FRANK list even further by using the Friend field to include friends-of-friends. Most of us have met our friends’ connections, but we may not know them well enough to invite them directly.

But what you tell your host to do is to ask her friend to bring this person along: “Don’t you think Chris would like this too?” or “I think Samantha would enjoy this party too, why don’t you bring her along?” A great way to encourage this is to provide the host with written personalized invitations that the friend can then pass along to their connections.

Doing it this way will work much better than telling the invited people to “bring a friend.” That is too broad and open an invitation and too easy to ignore.

Admit it. You have ignored it in the past! We all have. However, if your host asks her friend, “why don’t you invite Jasmine too?” the friend will likely feel obligated to follow through and invite Jasmine.

You want to coach your host to use the FRANK worksheet and name friends-of-friends on the list.

Grab the host coaching bundle to make your direct sales parties a success.

Star Host & Spoil You Rotten Bag
Next up are the Star Host and Spoil You Rotten Bag incentives.

You will need to come up with some incentives: some small prizes or prize packs that you give the host when they’ve achieved the goals that you’ve set. Cheap company products or products you’ve qualified for through incentive programs are ideal.

These are tools to incentivize the host to invite plenty of people, encourage friends to place pre-party orders, and encourage further party bookings.

If you don’t have anything suitable, create your little prize pack with a few luxury chocolates, a pen & notebook, a candle, etc. Place them in an attractive mug or basket and wrap them up with cellophane and a ribbon. It doesn’t have to be hugely expensive. Presentation is vital, though.

The best way to use the Spoil You Rotten Bag is to staple the printable to an actual pretty paper bag and send that to the host as part of their host pack. The idea is that the bag will be filled with the prizes at the party.

As a bonus, the other guests will also see how the host earns gifts, which could lead to more bookings at your party.

The Star Host printable needs to be printed and sent to your host with your host pack before the party. This way, the host knows beforehand what is needed to qualify for their gift and will begin working towards it. And by doing that, she’ll ensure you both have a successful party!

I change over the incentive tool I use each month to keep it fresh. So one month, I’ll be using the Spoil You Rotten Bag, and the next month I’ll change to the Star Host incentive.

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How to get more pre-party orders

Title: How to get more pre-party orders in your direct sales business

This simple strategy will help you to power-up the results from your direct sales parties or demonstrations:

Give every host a sample box.

If you sell products such as skin care, make-up, candles, melts, food, or supplements you can easily put together a sample box.

(And if you sell other products, keep reading I have a tip for you too!)

In your sample box, you provide a trial size selection of your top 5 to 7 products for the host to pass around before the party.

You can buy inexpensive sample containers online and put together samples. Make sure you’ve labeled them appropriately and put them in a nice box or basket. There you go: you’ve created yourself a sample box!

If you sell products such as jewelry, clothing, cook ware or similar you can still make this strategy work for you.

Simply provide 3 to 5 of your top selling items to the host to show her friends before the party and collect them back at the party.

Set the expectation

When you give your host the sample box, set the expectation by saying something like: “My hosts love my sample baskets. On average they use it to gather 5 or 6 pre-party orders to give their party a big boost. Having something you can feel/try/smell really helps…you’ll be amazed how many orders you’ll get.”

This way the host understands the aim of the sample box and will try to achieve the average of several pre-party orders. And this will make the party more worthwhile for her and for you!

It’s helpful to provide the host with some ideas of where to take her sample basket. She could take it to her work, kids’ activities, her gym, send it with her partner to his work, etc. Also suggest that she meets with invited friends who can’t make it to the party so they can have a look at the sample box as well.

Pinterest: Power-up your hostess coaching

Bonus tip: Agree on payment and delivery details with your host as you give her the sample box. That way she’ll be able to provide that information to her friends when they place an order. Also write this information on a card that you place inside the box.

Once the party is finished, you collect the sample box and restock it for next time.

I always have several sample boxes ready to go so I can provide them when a host books a party with me.

Learn more!
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Host Bingo

Title: Host Bingo

One of the things you can do to ensure your direct selling event is a super success, is to coach your host.

If you’re new to direct sales or party plan, this can be challenging. Perhaps you’re not sure where to start or how to tell the hostess how to make her party or showing a success.

That’s where Host Bingo comes in. This is a fun and easy way to give your hostess an incentive AND direction on how to make her party successful.

Pinterest: Host Bingo

All you need to do is to print off the printable (fill out the form below to get it). Then send this to the hostess with your host pack. She can qualify for a prize by completing all the tasks in a row and there’s a special prize if she completes the whole bingo board.

The tasks are all designed to help your event be a success and you can follow up with your host a few times with reminders for the pre-party tasks (just a quick SMS or Facebook message is fine).

Obviously you’ll also need a few prizes. They don’t need to be expensive. You could

choose products that you have been able to get for free or cheaply, you can grab some wine or chocolates if you don’t have products, or have some fabulous flowers delivered to her.

Party Games for Direct SellersParty Games for Direct Sellers

Games are an awesome secret weapon for your parties. They help guests to relax and have fun. They help you to get your booking or recruiting message across. Games also help to keep your parties fresh because with a big stash of games you can always mix things up for repeat guests.

Grab the Ultimate Games Bundle with 26 done-for-you  games that are ready to play! All the necessary printables and images are included.

And until the end of the year it’s available for only $9.75 !!!

View the Ultimate Games Bundle

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ULTIMATE PRINTABLE & SOCIAL MEDIA BUNDLE

Take your direct sales business to the next level with the Ultimate Printable & Social Media Bundle! Get proven resources including 50 printables, 50 social media tiles and 70+ inspirational quotes at incredible value
Click here to grab your bundle!

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