Valentine’s Day is a fabulous opportunity for your party plan or direct sales business.
I’ve listed five ideas that you can swipe to maximize your February!
Shower your customers with love
Declare February “The Month Of Love.” This month, pamper your customers and show them how much you appreciate them. Perhaps you can offer a gift with every order, free shipping, or a discount.
The gift doesn’t have to be big or expensive. For example, I recently made an online purchase and received a small heart-shaped soap as a gift. How cute is that for February? Another option is adding chocolates to every order to make your customers feel special.
Declaring February as your “Month of Love” allows you to promote your special deal all month, not just for Valentine’s Day.
I’ve created some tiles you can use to promote your Month of Love on Social Media. Please scroll down to grab them.
Shower your leaders with love
If you have a party plan or direct sales team, you can use Valentine’s Day as the inspiration for a “Share the Love” recruiting incentive.
Encourage your team to focus on promoting the business opportunity during February by sharing their love for their business. For example, leaders can offer heart-shaped jewelry, luxury gift boxes of chocolates, or other Valentine’s Day-appropriate incentives to teamies who recruit.
Bonus tip: wait until after Valentine’s Day to buy your incentive prizes when they’re on sale!
The direct sales opportunity is a gift. Please share it with as many people as possible in February.
Make Buying Easy
Make buying gifts super easy for your customers by creating gift bundles.
Gather a few of your products that make an excellent set, and add a gift that complements your bundle. Think of gift items like a bottle of wine, a tea towel, a candle, etc.
The best way to promote this is to buy some nice boxes or baskets and create a few different bundles at various prices. Use gift wrap, cellophane, and ribbons to make your gift look stunningly attractive.
The benefit of pre-purchasing and preparing your gift bundles is that you can offer last-minute gifts (as you don’t have to wait for the stock to arrive) and have something physical and pretty to promote.
Start taking them to your in-home parties a few weeks before Valentine’s Day to promote your bundles. Also, take some photographs and share your bundles on social media focusing on the men in your customers’ lives.
Depending on your products, you could even take these gifts to workplaces and offer men these gift packs for their loved ones.
Add Valentine’s to your display.
A great way to promote Valentine’s Day and spark the gift-purchasing impulse at your in-home parties or vendor events is to add some Valentine’s Day-themed items to your display.
Just as a window display is designed to entice people to enter the shop, your display attracts people to purchase products or book an event.
In the lead-up to Valentine’s Day, add some lovely heart-themed props to your display to promote gifts.
Don’t forget Self-Love.
I want to expand the meaning of Valentine’s Day to include self-love. At your events and on your social media, encourage your customers to treat themselves to something special.
Self-care is vital for our mental health, so let’s make sure that people treat themselves in February, so they feel fabulous!
I hope these ideas sparked your creativity to make the most of Valentine’s Day. And I’m curious to hear what you’re doing in February to maximize the special occasion!
