Special occasions like Valentine’s Day are a fabulous opportunity for your party plan or direct sales business.
I’ve listed 5 ideas that you can swipe to maximize your February!
Shower your customers with love
Declare February “The Month Of Love“. During this month pamper your customers and show them how much you appreciate them. Perhaps you can offer a free gift with every order, free shipping, or a discount.
The free gift doesn’t have to be a big or expensive gift. I recently made an online purchase and I received a small heart-shaped soap as a free gift. How cute is that for February? Another option is to add some chocolates to every order, just to make your customers feel special.
Declaring the entire month of February as your “Month of Love” gives you the opportunity to promote your special deal all month, not just for Valentine’s Day.
I’ve created some tiles that you can use to promote your Month of Love on social Media. Scroll down to grab them.
Shower your leaders with love
If you have a party plan or direct sales team, you can use Valentine’s Day as the inspiration for a “Share the Love” recruiting incentive.
Encourage your team to focus on promoting the business opportunity during February by sharing their love for their business. Leaders can offer heart shaped jewelry, luxury gift boxes of chocolates, or other Valentine’s Day appropriate incentives to teamies who recruit.
Bonus tip: wait until after Valentine’s Day to buy your incentive prizes, when they’re on sale!
The direct sales opportunity really is a gift, share it with as many people as possible in February.
Make Buying Easy
Make buying gifts super easy for your customers by creating gift bundles.
Gather a few of your products that make a nice set and add a free gift that complements your bundle. Think of gift items like a bottle of wine, a tea towel, a candle, etc.
The best way to promote this is to buy some nice boxes or baskets and create a few different bundles in a range of prices. Use gift wrap, cellophane, and ribbons to make your gift look stunningly attractive.
The benefit of pre-purchasing and preparing your gift bundles is that you will be able to offer last-minute gifts (as you don’t have to wait for stock to arrive) and you have something physical and pretty to promote.
To promote your bundles, start taking them to your in-home parties a few weeks before Valentine’s Day. Also, take some photographs and share your bundles on social media with a focus on the men in your customers’ lives.
Depending on your products, you could even take these gifts to workplaces and offer men these gift packs for their loved ones.
Add Valentine’s to your display
A great way to promote Valentine’s Day and spark the gift-purchasing impulse at your in-home parties or vendor events is to add some Valentine’s Day themed items to your display.
Just like a window display is designed to entice people to enter the shop, your display is designed to entice people to purchase products or book an event of their own.
In the lead-up to Valentine’s Day, make sure to add some lovely heart-themed props to your display so you can promote gifts.
Don’t forget Self-Love
I would like to expand the meaning of Valentine’s Day to include self-love. At your events and on your social media, encourage your customers to treat themselves to something special as well.
Self-care is vital for our mental health so let’s all make sure that people are treating themselves in February so they feel fabulous!
I hope these ideas sparked your creativity to make the most of Valentine’s Day. And I’m curious to hear what you’re doing in February to maximize the special occasion, so leave a comment below.