How to lock in a date for a party in your direct sales biz

Title: How to lock in a date for a party booking

Have you ever had people wanting a party with you but not locking in the date? They’ll say something like “I will ask my friends and get back to you” or “I need to double check with my husband before setting a date.”

I used to just leave it at that and say something like “No worries, I’ll chat to you soon” and hope to hear from them again. But they rarely got back to me with an actual date. When I followed-up with them they wouldn’t have checked with their friends or husband yet and they still couldn’t lock in a date.

It was so frustrating so I had to come up with a strategy that stopped this. Now I’m so much better at getting actual dates locked in and no more vague promises of a booking.

Let me walk you through my strategy.

The ‘lock in’ strategy for party bookings

This strategy helps you to direct the conversation, to get an actual date for your party and to keep control of your diary. So here’s how it starts:

Potential Host: I will ask my friends and get back to you
You: That’s okay lovely, but when you ask your friends if they’d like to come to a [company] party, the first thing your friends will ask is “When is it?” So let’s pencil in a date that suits you and see how you go. We can always move it if necessary.

Direct Sales Tip: How to lock in a date for a party booking

Then you move straight into what I call the ‘choice of 2 yesses process’. This will also help you to keep the party close in your diary (the further into the future they book parties, the higher the chance of cancellations).

When you ask a question, don’t ask an open question just offer 2 options (either is a ‘yes’ for you – they don’t get offered an option to say ‘no’). So you would ask “Would you prefer a weekday or weekend?” Rather than “What’s a good time for you?

Below is an example of how such a conversation would go:

QuestionAnswer
Would you prefer next week or the week after? Week after
Would you prefer a day time or a night time?Night time
Great, would you prefer the beginning or the end of the week?End of the week
Would you like Thursday or Friday night?Friday night
What suits you better, 7pm or 8pm?7pm
Great Mary, let’s pencil in Friday the 24th at 7pm!

It goes without saying that you want this conversation to be friendly and natural, not like an interrogation!

Once the date is ‘penciled in’ I recommend you host coach them as though the date is already confirmed. Start by posting a thank-you note in the mail.

Here’s an example of a thank-you note:

Mary,
It was great to meet you last night. Thank you for booking a [company] party on Friday 24 June at 7pm – I am really looking forward to meeting your friends and an evening of fun.
Kind regards,
Christine

Once you make this strategy your own, you’ll see that it’s easier to firm up bookings and not get vague promises that don’t actually eventuate.

If you want to read a bit more on host coaching, check out these articles:

  • How to double your bookings
    Bookings, bookings, bookings! In direct sales or party plan it’s all about the bookings. So, would you like to double your bookings? Of course you would! You can seriously increase your bookings by starting a ‘Host Club’. Even if you already run a club or group for customers, add a Host Club to your tool…
  • How to capitalize on Easter for your direct sales business
    Do you want to have an eggcelent Easter this year? (sorry, couldn’t resist) I have 5 ideas for you to capitalize on Easter in your direct sales or party plan biz. 1. Booking Incentives Create an Easter-themed booking incentive by adding some brightly colored Easter eggs with a product and/or a bottle of wine. Wrap…
  • How to get more pre-party orders
    This simple strategy will help you to power-up the results from your direct sales parties or demonstrations: Give every host a sample box.
  • Host Bingo
    One of the things you can do to ensure your direct selling event is a super success, is to coach your host. If you’re new to direct sales or party plan, this can be challenging. Perhaps you’re not sure where to start or how to tell the hostess how to make her party or showing…
  • Host Coaching Helpers
    Host coaching is a critical element to the success of your business: the more engage your host, the better the results at your parties will be. When I was new to direct sales, I deliberately focused on improving my own host coaching and I noticed a massive increase in attendance which led to higher sales,…

Share this!

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.