The better you look after your customers, the stronger their relationship with your direct sales or party plan business will be.
Customers who feel they’re taken care of by you, are more likely to re-book parties or even join your team.
Customer care is that personal touch that makes people feel special, seen and appreciated. And you want every single customer to feel like that after ordering from you.
I’ve got 5 tips for fabulous customer care and follow-up that you can use to rock your customer relationships. These tips are not about being accessible, friendly and easy to do business with. I assume you do all that already.
These tips are about caring for the customer relationship with your biz.
Make it super easy for you to reach customers
Get into the habit of always asking for your customers mobile number and email address.
That way you can create a customer text message group or an email list to keep in touch.
Send out monthly customer newsletters via email
Keep your monthly email short but interesting and informative.
This email is about relationship building – not just sales.
Share product tips or hacks, share company offers for the month, offer incentives to book a party or join your team. If the company doesn’t have any incentives going, create your own!
Give every customer a loyalty card to your direct sales biz
With every order, give your customers a loyalty card. I’ve created a few blank loyalty cards for you to use.
After a certain number of purchases, you can offer a discount or free product. Read the article on loyalty cards here and download the done-for you versions.
Offer a discount on their next order
The second order is always the hardest to get.
To make it a little easier, offer a 10% off your next order discount card. Make sure you add an expiry date (ie. 30 or 60 days), this will also give you a great reason to follow-up with them before the card expires.
You could say something like: “I didn’t want you to miss out on the 10% discount I gave you…“
For that to work, you’ll need to keep track of who you’ve given a discount card to and when!
Fill out the form below to get the free discount cards I’ve created for you. Just print them on some good quality paper, add your details and you’re good to go!
Organize your own direct sales parties
Organize your own events and invite all your customers along. You could hold a customer appreciation night, new catalog launch party, a new product launch party, etc.
Create some special offers for the night that can only be accessed by customers that attend your event. This is a very powerful way to build relationships with your customers and hosts.
