Facebook recruiting events rock! They are such a wonderful way to support team members who struggle with recruiting, to support a team that’s not in the same area as you, and to make recruiting and building the organisation a team effort.
It’s easy, it’s cheap, and you grow your business. I love them! The only thing it doesn’t do is fold the laundry and make you a nice cuppa….
Despite the lack of laundry folding, I run Golden Ticket Events bi-monthly. I call them Golden Ticket Events because I’m offering leads a “golden ticket” to a great opportunity. And I truly believe that: the direct selling industry has no glass ceiling and can be life changing for women. To give you some numbers, only 2 percent of women in the USA earn over $100,000 …. but 80 percent of those are in direct sales. So it’s definitely the place to be!
So here’s exactly how to run a successful Facebook recruiting event in 6 steps.
Step 1: Set-up a closed Facebook group. You want a closed group so you control membership and see who has viewed each post. Furthermore, you can leave the leads in the group after the event so they automatically join the next event you run. You just delete the old posts and re-schedule the new posts. You want to leave leads in the group because sometimes people want to see it again before joining, or perhaps they have new questions, or the timing is just better for them in a second event.
Step 2: Create some images. You will need:
- A great looking cover graphic for the Facebook group (got you covered, see below).
- Tiles (square images that you can use in your Facebook posts) for your team so they can promote the upcoming event.
- Tiles for all your scheduled posts in Step 5.
- Tiles for your posts in the lead up to the event (1 per day)
- Optional: a Shuffle card with a direct link to the group and other information that is available about the business opportunity. Shuffle is a great way to invite people to the event.
Step 3: Create a short (no more than 2 minutes) welcome video for the invitees. I have the video posted in the group already waiting for invitees. You can use the webcam on your laptop or computer or your phone camera to create the video. Just talk to the camera as if you’re talking to a person, be bright and happy and welcoming. It doesn’t have to be long or super fancy, just make it warm and fun. By the way, I don’t pin the video to the top of the Facebook group, it’s only there for a quick welcome ahead of the event.
Step 4: Invite consultants with leads in your team to your Facebook group. They then invite their leads to the group. Build some excitement in your team and encourage them to contact all their leads for this event.
Step 5: Schedule your tiles and posts in ~5 minute intervals. By scheduling all your posts you don’t have to stress throughout the event to keep posting and writing. This leaves you free to comment, answer questions, and help your team.
Here are some post ideas:
- Your company’s values or social campaigns
- Videos or images that are created by your company about the business opportunity
- Information on what exactly new recruits will receive when they join
- Your company’s incentives
- A question to prompt leads to think about what they would do with the extra cash
- The type of training new recruits will be offered
- The support that is available
- Posts that target some of the common objections (lack of time, network, or confidence)
- A link to the registration site (some people are happy to go off and do it by themselves)
- A Google form for their details with a ‘lucky door prize’ as incentive. Make sure you ask them on a scale from 1 to 10 how close they are to joining. Also make their mobile number a required field in the form. You can use the number to decide who to follow up.
Step 6: Sign-up recruits and celebrate every win with your team!
Timing is everything, as they say. You don’t want your leads to go cold so don’t plan too much time between announcing the event and running the event. I allow 6 days.
In the lead up, I schedule one post each day to keep new arrivals entertained and excited. In the posts I ask where people are from, this gets some interaction from the leads. I ask consultants to share why they joined to get some inspirational stories going. In another post I ask consultants what they love about the business, etc. All these posts use images I created in Step 2.
The event itself runs for an hour between 8 and 9pm on a weekday night.
After the Event
Follow up with the leads who have indicated (a number above 6) that they are close to joining in the Google Form. These are warm leads; they have seen you in the video and they’ve chatted with you during the event, they’ll feel like they know you already!
Review your event. Which posts got a lot of engagement? Which question kept popping up? Are there more posts or FAQ questions you want to add? Are there posts you want to change or delete? Was your video viewed to the end by most people? You always want to make the next event better than the previous one.
Finally, delete all your posts and get ready to run a new event! Wash, rinse, repeat…
To help you get started I’ve created a Facebook event cover and a social media tile that you can use for your Golden Ticket Events. Grab it below (your privacy is guaranteed!)
Do you want to learn more about recruiting new teamies into your biz? Check out the Recruiting Masterclass. It includes 8 Modules with tips on what to say, what to display and what to play at your parties.
You’ll also learn how to ‘warm up’ your leads, how to find potential new team members outside of parties, how to overcome objections when talking to people interested in joining you, and how to do the follow-up.