How to use survey boxes to grow your direct sales biz

How to use survey boxes to grow your direct sales biz

As a direct seller it’s important to have a constant flow of new leads to work with.

One way to generate leads in new circles is to create a “survey box”.

Use a pretty box and a pretty prize

I like to make the boxes in which I collect completed surveys look really pretty. I’ve found that the prettier and more eye-catching they are, the better they work!

I leave the survey box in a business for 1 week. I have sign with it that explains when the box will be collected and that anyone who completes a survey will go in a lucky draw for a prize.

It works best if you can display the prize with the survey box.

The prize doesn’t have to be very expensive – if you’ve got a spare product you could add some chocolates, wrap it all up in clear cellophane with a bow or ribbons and it suddenly looks very attractive.

What do you ask in the survey?

How to use surveys to grow your direct sales business!

On the form you’ll need to ask a few questions that are relevant to your business or your field. Don’t make it too long and difficult to fill in but it should not just be a raffle ticket.

The answers on the survey forms will give you a good starting point for a conversation when you follow-up with people.

I’ve provided 2 example surveys that you can grab by filling in the form below. One example is for a health or wellness type product and the other example is for a beauty company.

You can swipe the examples for your own business, or use them as a starting point to create your own forms.

Where to put your survey boxes

Use a survey box to get new leads for your direct sales business.

I’ve found that gyms, restaurants, waiting rooms, local real estate agencies, and libraries are great places to leave survey boxes. The key to making it work, is to offer a small ‘bribe’ to someone at the premises to keep an eye on it for you.

Perhaps you can start by asking friends or family to take a survey box to their work for a week? Create a few pretty survey boxes, post a photo on social media and ask if anybody local is prepared to “host” a box for a week.

The survey box strategy is a numbers game. Many entrants won’t be interested in your business but just want a prize. That’s fine. You’re likely to find that some locations will yield nothing at all, but then others will be a gold mine for new contacts. So get lots of boxes out there!

And then, of course, you follow-up with everybody who’s filled in a survey! Check this article on how to make your follow-up strategy sing!

Bonus tip: post a photo of the winner with their prize on your social media to increase your credibility and build social proof.

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