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As a direct seller, it’s essential to have a constant flow of new leads.
One way to generate leads in new circles is to create a “survey box.”
Use a pretty box and a pretty prize.
I like to make the boxes where I collect completed surveys look pretty. I’ve found that the prettier and more eye-catching they are, the better they work!
I leave the survey box in a business for one week. I have a sign explaining when the parcel will be collected and that anyone who completes a survey will go in a lucky draw for a prize.
It works best if you can display the prize with the survey box.
The prize doesn’t have to be very expensive – if you’ve got a spare product, you could add some chocolates, wrap it all up in clear cellophane with a bow or ribbons, and it suddenly looks beautiful.
What do you ask in the survey?
![How to use surveys to grow your direct sales business!](https://directsalesinspiration.com/wp-content/uploads/2019/01/surveys-PIN-200x300.png)
You’ll need to ask a few relevant questions about your business or field on the form. Don’t make it too long and difficult to fill in; it should not just be a raffle ticket.
The answers on the survey forms will give you a good starting point for a conversation when you follow up with people.
I’ve provided 2 example surveys you can grab by filling in the form below. One example is for a health or wellness product, and the other is for a beauty company.
You can swipe the examples for your business or use them as a starting point to create your own forms.
Where to put your survey boxes
![Use a survey box to get new leads for your direct sales business.](https://directsalesinspiration.com/wp-content/uploads/2019/02/33E55D83-11D5-4763-9A4B-0B56A30F35F0-200x300.png)
I’ve found that gyms, restaurants, waiting rooms, local real estate agencies, and libraries are great places to leave survey boxes. The key to making it work is to offer a small ‘bribe’ to someone at the premises to keep an eye on it for you.
Perhaps you can ask friends or family to take a survey box to their work for a week? Create a few pretty survey boxes, post a photo on social media, and ask if anybody local is prepared to “host” a box for a week.
The survey box strategy is a numbers game. Many entrants won’t be interested in your business but want a prize. That’s fine. You’ll likely find that some locations yield nothing, but others will be a gold mine for new contacts. So get lots of boxes out there!
And then, of course, you follow up with everybody who’s filled in a survey! So check this article on how to make your follow-up strategy sing!
Bonus tip: post a photo of the winner with their prize on social media to increase your credibility and build social proof.
Want to learn all my secrets to growing a direct sales team? This book has everything I have learned from the industry in the last 20 years. I’ve tried and tested many methods to arrive at my winning formula!
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