Number 5 is crucial when recruiting or sponsoring in your direct sales or party plan business.
Why? There are two reasons:
5 Sponsoring Messages
How many times do you mention the career opportunity at your parties?
Research into learning and human behavior has found that people need to hear something five times before it sinks in!
Do you know what that means? If you only mention the business opportunity once in your direct selling party, the same guests would have to attend 5 of your parties before your recruiting message truly sinks in. Think about that for a moment.
You want to aim for at least 5 mentions (in different ways, you don’t want to sound like a broken record) throughout a party. Read this article on how to do that.
There’s another reason why the number five is essential: there are five fundamentals that you need to have in place so you can become an effective recruiter or sponsor.
5 Sponsoring Fundamentals
If you’re worried about not getting enough party bookings, you’ll probably feel anxious about another consultant in your area. On the flip side, when you’re confident that you can always fill your diary with parties, you’ll be happy to sponsor a new team member!
The more passionate you are about what you sell, the company values, and the difference you can make in people’s lives, the easier it will be to attract new team members.
Likewise, people might be interested in joining your team for other reasons than yours. So, discuss the various benefits of being a direct sales consultant. That way, you can appeal to a range of people.
The most common reasons people join a party plan or direct sales company are: to earn extra money, to make new friends, to learn new skills, to have fun, to qualify for discounted products, or to have the flexibility to work around family or other commitments.
Then, find the ways your business can add value to their life. For example, they might not want to build an empire but rather have a paying hobby. Or they might want to run their business differently than you do – and you need to recognize this.
Direct sales and party plan businesses are incredibly flexible and can be run in various ways. The important thing is that you can help them make it the best side hustle for them!
A tacky little catchphrase I kept in mind when I was working to make recruiting a habit in my business was: “Do the 5 to keep recruiting alive”. Feel free to steal it
If you want to dive deeper into recruiting or sponsoring, check out my free Recruiting Mini Course. Sign up below (no credit card required).