Your Facebook Group is your hangout, your clubhouse. That’s where you engage with your fans and it’s where you’re most likely to make sales, get bookings and where you’re likely to recruit from.
Additionally, many companies have very strict policies on what you can post publicly with more relaxed rules for private groups and personal messages.
So you definitely want a Facebook Group. If you don’t already have one, create one right now!
Then the next question is, how do you get people to join your group?
Funnel people from your business page to your group
When you post about something new and exciting, such as a special or a new product launch, you want to link to your group:
Oh wow, look at this new product – it’s so amazing! Join my group to see more information [link to your group]
The new catalogue is here with exciting new products. Join my group to see more [link to your group]
You can do something similar when you do a Facebook Live. For example, if you do a Live video about a brand new product, you can say at the end something like “Join my group to get more information“. Pop a link to your group in the comments so people can easily click through.
Once people join your group to find the information, you want to make it super easy for them to do that. So inside your group you pin a post with an image of the product and all the information, including how to buy it.
By pinning the post at the top of your group, people will immediately find the information they were looking for.
Ask party guests to join your group
At in-home parties make it fun to join your Facebook group. Ask people to join your group right then and there and everybody who joins on the spot gets a chocolate or some other little prize.
In online parties you can reward people with party points or lucky draw tickets when they join your group.
A really fun way to get party guests to join your Facebook group is to make it part of a game. The What’s On Your Phone game is designed to get people to join your group and it’s a super fun game to play.
Be loud and proud
If people don’t know your group exists, they won’t want to join it. So make sure you post on your business page about your group. You can talk about how grateful you are for your amazing group, and when people share your group with others – publicly thank them.
You can also ask your group members to post about the group. Perhaps do a little giveaway for everybody who posts about your group on their personal page and tags a few friends. Don’t ask people to invite their friends, it’s a bit rude to just invite people who aren’t expecting it.
When your group reaches a milestone, like 50 or 100 members, celebrate that.
Content is king
Content is king in your group. People will only stay if they get something out of it.
Post content that’s fun (it doesn’t have to be business related), educational and helps them to connect with you. Videos are a great way to check all these boxes!
And of course, if there are company specials and new offers, your fans will want to be the first to know about it!