Inspiration, training & resources for members of the Direct Sales Industry
The Coronavirus & your direct sales biz
You can’t turn on the TV or radio without being inundated with news about the Coronavirus (Covid-19) and the impact it’s having globally. And now I’m going to add to it…but I’m specifically talking you: direct sellers and party plan consultants.
This pandemic will impact everyone, including us. However, despite this growing crisis, there’s a lot that you can do to protect yourself and your business.
Quick tips for direct sellers during the Coronavirus crisis
Hygiene While you’re still able to host in-home events, make sure you widely publicize the extra steps you are taking to ensure everyone’s safety. Examples include providing individual product samples, minimizing touch, and providing hand sanitizer.
Most direct sales companies are providing guidance and advice to their consultants, make sure you check them out and implement them so your customers can be reassured they’ll be protected as much as possible.
Build your business online When my 6 year old daughter was diagnosed with Leukemia, my family faced our own health crisis. I spent many months in hospital with her and wasn’t able to run my usual in-home parties or team training sessions. I had to get good at running my business online and now we all have to get good at it! (My daughter is fine now, she’s in remission and a picture of health.)
An engaged customer group on Facebook will be vital for your business. If you need help with that, check this article where you can also download free engagement tiles to post in your own group.
You want to add Zoom to your arsenal. Zoom is fast becoming the default video conferencing app across the world. I’ve got some handy tips for you to organize Zoom parties in this article.
Attraction Marketing Until this pandemic has run its course, opportunities for vendor events and perhaps even in-home parties will be limited. This means you’ll need to promote your direct sales business online.
The way to do that without being pushy or spammy is ‘attraction marketing’. A great place to learn exactly how to do this, is Direct Sales Inspiration’s Attraction Marketing Course.
Care Packages As the crisis lengthens, more and more people will suffer financially. Hours will be cut and jobs lost - at least temporarily. The tourism industry is already suffering major cut-backs and more are sure to follow. Our industry can offer people impacted by the crisis a way to make some additional income during this difficult time.
Perhaps you can offer a number of 'bonus' packages (care packages) for anyone who joins your business due to virus-related job loss or cut-backs. These care packages could be products you have on hand, a stationary package, or some other incentive.
I want to stress here that it's super important to be sensitive and compassionate. It would not be wise to come across as though you want to capitalize on their hardship. Make clear that you are offering an option to help them.
It's also important not to over-promise on your business opportunity. Don't make big income claims - they will have to put in some work into their new business.
When in isolation If you are forced to self-isolate or your area is in lock-down, make the most of the time.
You can grow your business online - if I could do it from a hospital room you can certainly do it from home. Having some time at home is also a great opportunity to increase your business knowledge and do some self-development.
This too shall pass Remind yourself that it's going to be okay. Do your best online during the crisis, but don't forget it's not the end of your business if your parties dry up.
You can re-launch when the pandemic is over.
After I had been in business for quite a few years, I moved over 700 kilometres away to a new town where I had no connections at all. I used all the techniques to re-launch my business in a new area that I write about in this blog.
You can re-start a business and build it up again once this crisis is over.
Now is not the time to panic! We're fortunate that in our industry we can be flexible in how we conduct our business. Using technology we can be connected to our teamies, our customers and our prospects - even when we're confined to our homes.
When my daughter was isolated in hospital as her immune system was so weak, I never felt lonely because I managed to stay in touch with friends and family and my business connections. I'm so grateful that she beat cancer and that she's healthy. But in a funny way, the crisis our family went through has prepared me for this global crisis and I know that my business will be okay.
I'm sending you all my love - especially if you or your friends or family are in a high-risk category.