I recently had a long chat with a friend of a friend, a lovely lady called Claire. She’s joined a direct sales company with products she’s very excited about and she really wants to make it a success.
However, she was in a bit of a dip when I talked to her.
You see, she wants to be a ‘social seller’ only. Due to her personal circumstances she can’t do parties or events. She was told it would be easy and that she could sell online in her pajamas if she wanted to.
Unfortunately Claire found it to be a bit more involved and a bit more difficult than promised! She had only made a few sales and most were to family.
After talking with Claire about attraction marketing and the mistakes I see social sellers around me make, she was inspired to change the way she ran her business on social media.
She took my advice and she’s now seeing more engagement with her posts, more enquiries and sales are starting to come in too. It’s early days but we’re both encouraged by the change!
In this article I’ve summarized the advice I gave to Claire.
Social Sellers forget about being social
The mistake I see 90% of social sellers make is that they’re focused solely on the ‘selling’ part of ‘social selling’ and they forget about the ‘social’ part
For social selling to work, your selling needs to be social, entertaining, educational and service based.
When it’s done well, social sellers can be hugely successful. But it requires you to put in some thought and planning for it to work, not just post an endless stream of product photos.
Have a think about how you can add value to your posts. When you talk about your products, try to answer these questions:
- What is it?
- What does it do?
- Who is it best for?
- What problem does it solve?
And the last question is the most important!
Whenever you can, demonstrate your products and its benefits to bring them to life.
Don’t post an image with something like “Buy this awesome drink bottle! It’s on sale…here’s my link.”
Bring it to life with a story. Try this instead:
“I’m on a mission to drink more water. They say drinking enough water can improve memory, mood AND help reduce sugar cravings. Woohoo! (I need all the help I can get with that…)
I’m loving my new drink bottle, it keeps my water cool all day (even when I leave it in my car for ages). So now I don’t waste as much money on disposable drink bottles AND I can easily keep track of how much I’m actually drinking.
Who wants to join me and be my water buddy? The drink bottles are currently on sale – hurray! Let me know if you want to join the water mission and I’ll send you the link.“
You could add a boomerang video of you drinking or moving the bottle up and down to grab people’s attention in the newsfeed. But the story is what brings it to life, it explains the benefits and it’s personal and relatable.
Build a Community on Social
It doesn’t matter which social platform you’re on, you want to build some sort of tribe of fans that come to see you and your offers.
You attract your people by posting interesting, fun, educational content with your personality.
If you’re running out of ideas for what to post on social media, on your business page, customer group or personal profile, download this free list of 50 Social Media Ideas for Direct Sellers.
For even more ideas, check out these articles as well:
When it comes to being a ‘social seller’, put your focus on the social part and the selling will follow!
If you want to learn more about how to rock your Facebook business pages and your Facebook groups, check out the Attraction Marketing Course.