What to look for in a direct sales business

Are you looking for (another) direct sales company to join, but you have no idea what you should be looking for?

Let me help.

I am passionate about the direct sales industry and the difference it can make for families.

I have been in the direct sales industry since 2002 and was the Direct Sales Association of Australia distributor of the year in 2019. I simply adore the direct sales (or party plan) industry.

But it’s not the same for everyone. I have seen companies come and go. I have seen great people make poor choices and get burned. I’ve seen people heart-broken in their direct sales business.

My own experience, however, has been amazing. I happened to have made a good choice when I joined my company and I’ve had lots of success.

My mission here at Direct Sales Inspiration is to help you build the business of your dreams and have an amazing experience too. But to make that happen, it starts all by picking a good direct sales company.

My tips for choosing a direct sales company

Love the products
I consider this to be the most important aspect of your decision. If you genuinely love the products it will be easier to sell them because you’ll feel as through your are sharing, teaching and helping.

Align with your passions
Try to match your passions and enthusiasms to your biz. For example if you love cooking find a company that sells cooking-related products. If you’re excited about home d├ęcor and styling, then find a company that ties in with your enthusiasm and skills. You’ll go so much further if you love the products, love the company and enjoy learning about it, talking about it, and selling it!

Find out about the company’s reputation
You’ll be representing the brand, are you proud to do that? Is the company ethical? Do they give back to the community or a charity in some way? What can you find out about their values and community spirit?

A lot of reputable brands are members of a direct sales association in the country they operate in. A quick Google search should help you to find your direct sales association and their members.

What kind of training and support is available from the company?
Direct sales companies with solid training and an upline who offers support and coaching will make a big difference in how quickly you can be successful in your biz.

Once you’ve decided which company to join, spend time researching who you want to partner with in the company. Not just for support and coaching, but you also want your personalities to fit!

Be careful when comparing commission structures
Compensation plans are detailed documents that can be tricky to interpret. A common mistake I’ve seen people make is to choose a company because of the high commission offered on personal sales. However, they fail to take into account how difficult it would be to sell that particular product.

The easiest way to compare is to find out what the average party total is for the company. This will give you a better indication of what your income would be. A company with a high personal sales commission usually structures it that way because average party sales are low!

Is the product consumable?
While this isn’t absolutely necessary to be successful, it can be helpful for your personal sales if the product is something that people will re-order from you. Getting brand new customers is generally harder than getting people to re-order from you.

That said, I do know plenty of consultants who sell non-consumable products and are very successful!

Check minimum requirements
Make sure you find out what the requirements are to keep your business open. Many companies have some sort of minimum you need to achieve to keep your account with them open. Is that amount reasonable? Can you see yourself achieving that under normal circumstances?

But what happens in an emergency? I know it’s not fun to think about worst case scenarios but they do happen. It happened to me: in 2016 my daughter was diagnosed with leukemia and I myself landed in hospital in 2018 with a series of strokes and a brain aneurysm. These things happened unexpectedly but I was able to keep my business running through both these crises – make sure you can too should anything happen.

What to look for when choosing a direct sales company by Christine Tylee.

Does the company offer incentives and rewards?
The opportunity to strive for additional products or incentive trips or other major rewards are an important part of the direct sales experience. Investigate what the company that you’re considering offers. Do these rewards and incentives excite you enough to push yourself further?

Having these ‘carrots’ along the way really helps direct sellers to strive harder and achieve bigger things. They certainly work to motivate me!

There are many wonderful companies and great products out there so it can be hard to choose, but with this tips you should be able to narrow it down.

I wish you all the very best with your new adventure and I hope it’s everything you dreamed of!

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