Did you know there’s a way to achieve your goals faster? A way that’s backed by science?
The wonderful fact is that your brain is actually designed to help you.
Everybody’s brain has what’s called the “Reticular Activating System”. And it’s this system that you can ‘hack’ to help you achieve your goals even faster.
What is the Reticular Activating System and how can it help you grow your direct sales business?
The Reticular Activating System (RAS) is a small bundle of nerve fibers that sit at the back of your brain. It filters information for you, bringing to your attention what is important at any given time.
The RAS is like a filter between your conscious and subconscious mind (that mysterious part of your mind where emotions, memories, habits, and desires live).
For example, have you ever had the experience that you were thinking about buying a certain car and suddenly you see that particular car everywhere?
That’s the RAS in action. It’s passed on to the subconscious mind that you’re mulling over this decision. And in return, your subconscious mind helps you to focus your attention – you suddenly see this car everywhere. It’s not that there’s a sudden influx of this car on the road, but you’re noticing the car now. Your attention is on the car.
Another example of how this works is finding a place to park your car. Some people are really good at quickly finding a park. It’s almost like a spot just opens up for them.
In truth, their RAS is working for them to notice subtle clues that a park is available or becoming available shortly. They notice people walking to their car while getting their keys out, they notice a trunk lid open, they notice reversing lights, etc. And these clues guide them to an open parking spot without them being conscious of all the clues – it feels to them like they just know.
It works the same way with your direct sales business. Once you’ve tasked your RAS and pointed it towards your goal, you’ll notice the subtle clues that will help you. You’ll notice opportunities, you’ll find you are more creative in ways to achieve your goal, and you’ll notice the information that you need in that moment.
So let’s have a look at how to ‘task’ your RAS to focus that attention and filter to help you in your direct sales business.
Here are 4 actions you can do to ‘task’ your RAS
- Define specific goals. I’ve talked about the importance of goal setting before and if you haven’t set any goals just yet, do it today.
- Imagine yourself achieving the goals in detail. Make it a glorious mental movie in which you involve as many of your senses and as many details as you can. If it’s a big goal, you might want to break it down and see yourself achieving the first step first before moving on to the next step towards your goal.
- Add images related to your goals to your vision board. Make sure that your vision board is in a place where you see it regularly.
- Focus on your goals daily by writing them in your goal journal or planner. This will also help you to plan action steps.
When you have set a goal and ‘tasked’ your RAS, it will focus your mind. Just like finding a car park, you will suddenly become aware of things that previously you may not have paid any attention to. Things that are useful to you and your direct sales goal.
Let me know how you task your RAS in the comments!