Category Archives: Bookings

Choctober Theme

Almost everyone loves chocolate.

I love a good bit of chocolate, but I love “Choctober” even more. Choctober is my secret weapon to fill the October month with parties.

And the best part is that the Choctober theme works with almost any direct sales business. That, and chocolate, of course.

I want to fill my October month with parties to set myself up for a profitable holiday trade.

Run your own Choctober month

I promote special chocolate dates for October, where anyone who books a party on those particular dates will receive a box of chocolates from me as a special gift.

That way I can control my diary to suit me.

I take 3 or 4 varieties of gift boxes with chocolates to my parties, so there’s bound to be at least one that appeals to the guests.

I also promote Choctober in my VIP customer groups through Facebook Live.

Online promotion tip: Show only 1 box of chocolates each variety (3-4 in total) and make clear that when they're gone, they're gone! You want to create a little bit of urgency and a sense of scarcity to nudge people to act. 

(I've created some tiles and a Facebook cover image for you too to help you promote Choctober, download them below.)

Now you have your booking incentive all set, but the fun doesn’t stop there!

Choctober Themed Parties

I recommend you add a chocolate flavor to your parties by running the Chocolate Game. I’ve explained how to play the game here

Using the Chocolate Extravaganza game, you can also incorporate chocolate into your host coaching. Check the article on how to play and grab the free printables  here

Be a Smarty, book a Party

Finally, I also use Smarties to promote my parties. I’ve created these cute Smartie packs by printing up a bunch of stickers (I used the ‘address label’ size on VistaPrint) and putting them on little Smartie boxes.

I hand them out at parties as prizes, pop them in the delivery bags or use them as an alternative to my business card during Choctober. People are always excited to receive them, and they work well with the Choctober theme.

With these tips, you can run a fabulous Choctober and set yourself up for a sensational peak season. However, some direct sellers can make Choctober even bigger and better with these ideas:

  • If you sell cooking products, you could demonstrate chocolate-related dishes.Choctober Pinterest Image
  • If your company has brown-colored products (think make-up, nail products, clothing, etc.), you can highlight those products during Choctober.
  • If your product range includes products with a scent, you could highlight scents that you could relate back to chocolate (mint, orange, caramel, etc.).

I just love Choctober because I’m already getting excited about peak trade, and this way, I get a running start!

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Are you looking for games? Have a look at the Ultimate Games Bundle for Direct Sellers. It comes with 26 done-for-you games for in-home and Facebook parties. Check it out now.

Boost your booking behaviors

Do you want more bookings in your diary? Most direct sellers do, so I’m guessing you said ‘yes’ to that question.

If you’re not sure what to do to get more bookings or if you find yourself making a start on getting bookings but then fizzling out, I’ve got just the thing for you!

I’ve designed a series of practical actions that you can do that will lead to more bookings. I’ve called them ‘booking behaviors.’ Using the printable below, you can keep yourself accountable and set yourself a challenge to keep doing these booking behaviors month after month.

You want to be doing these actions consistently to keep your diary full. Because your business is growing with more parties, you’ll have more sales and opportunities to recruit or sponsor, your business is growing!

Your business will be in good shape if you do 100 of these booking behaviors in a month. So I want you to grab the printable worksheet below and see if you can reach that magic goal of 100 actions towards bookings this month.

What are booking behaviors?

Booking behaviors are the practical things you do that tend to lead to more bookings. These actions include:

  • Asking everyone at a party (individually) to book a party
  • Posting three catalogs each week to past hosts, good customers, friends
  • Mailing the guest or host offer to past hosts, good customers, or friends
  • Reading a chapter of a self-development or party-plan book each week (ideas here)
  • Revisiting your FRANK list (download here)
  • Posting quality content on your biz page or in your customer group (download ideas here)
  • Texting or phoning hosts that have postponed parties with a follow-up and new offers at the start of the month
  • Texting new guests offers to past good guests
  • Putting up a poster on community notice boards to promote your business
  • Using old catalogs with a personal note to letter drop in your neighborhood
  • Setting a booking incentive and promoting it at parties and your social media
  • Proposing a fundraiser for a local sports club or church
  • Attending a fair, expo, vendor event
  • Trading a party with a consultant from another party plan
  • Updating your referral vouchers
  • Creating a survey box
Boost your booking behaviors and keep yourself accountable in your direct sales biz with this FREE printable.

On the worksheet, you’ll also find some space to make notes or set goals and a space to write down some booking behaviors that are specific to your direct sales business.

You color in a square or add a tick or gold star every time you complete an action. It’s psychologically very satisfying and motivating to watch your chart fill up. Every time you record your success (completing an action), you get a little dopamine in your brain’s reward system. And this helps you to train your brain to keep doing these behaviors. This is how you train your brain for success.

There’s a lot of psychological accountability science backing the effectiveness of a practice like this. Add a reward for reaching the 100, and you’re on to a winner!

Grab the Booking Behaviors sheet to keep yourself accountable and motivated. You'll also get my weekly email with tips, so you'll never miss an article or freebie again!

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Overcome objections to booking parties

Have you ever been in a situation where you offered party guests a booking with you, but they had all kinds of reasons to turn you down?

Let me teach you some strategies to turn those objections into parties! Then, next time someone brings up why they can’t have a party, you’ll be ready to help them find a solution!

Many people are busy and worry that hosting a party would take too much time. To this person, I say something like: “Parties only take a couple of hours and are perfect for busy people who don’t want the hassle of going to the store! And besides, you get to catch up with friends at the same time.”

You can also offer an “express” party at the office during lunch or a Facebook party.

You can help this busy host to have a fun and successful party by making everything super easy for her!

Understandably, people don’t want to ‘double up’ on party plan parties! This is why you want to offer some different themes and have plenty of other games in your stash. That way, you can offer something fresh and new to repeat guests.

So you can say something like: “When you invite people, ask them to bring a friend. That way, the group is a little different, with some new people in the mix. We’ll also choose one of these fun themes that your friends haven’t seen before!”

In my many years in business, I’ve never found this a problem! So when I hear this objection, I say something like: “I prefer it that way! So many of my best parties are in small homes and offices. It seems more intimate.”

I then offer a ‘workshop style’ party and limit attendance to 5 or 6 people to ensure everybody gets personal attention and makes the most of the workshop.

Make sure you also help the hostess collect some orders before the party from people who can’t make it, so she has an excellent chance to earn host rewards.

The last objection I want to mention is this one that I sometimes hear: “I loved this party, but my friends may not be interested in something like this!”

I reassure this person that she only needs a few people to have a successful party. You can offer the same type of workshop-style party as above.

I say something like: “That’s fine, you only need a handful of people at your party. I like to keep my parties small, so I can give each guest personalized attention.”

Now that you have some solutions for these common objections, I’m sure you’ll book more parties! And if they don’t book with you, don’t take it personally. They may be all partied out.

Are you ready for direct sales success?

Take the next step and learn what to say at your parties, what to display, games to play, conversion strategies, follow-ups, and more!

Get even more bookings from parties

The better you become at securing bookings from parties, the faster your business will grow and the easier it will be.

And suppose you don’t have wild dreams of becoming a hugely successful businesswoman, but you want your direct selling business to supplement your family’s income consistently. In that case, it’s super helpful to keep your business ticking over efficiently by securing new bookings at every party.

Why am I giving you so many ideas?

Different strategies work for different personality types. You don’t always know what will work for you (with your personality, company, and products). So keep trying out new ideas until you find a few techniques that work well for you. Then get really good at those!

Don’t stop once you’ve found one thing that works for you. For example, you want to mix it up so that guests who’ve seen you at one party won’t get bored with you. If you work through the same “script” every time, you’ll bore the pants of people who’ve seen you at multiple parties. Also, when you present the hosting opportunity in a new way, you may resonate with someone who didn’t respond before.

So that’s why I like to give you as many ideas to try as I can.

Bribery Basket

This method is a fun and exciting way to entice guests to book a party. I take a pretty basket with a good range of different products (wine, chocolates, candles, etc.). Anyone who books a party within the next few weeks can choose a product from the basket. This is one of my most popular booking enticements. Some of my regular hosts actually ask me to bring the basket to their party.

Deal or No Deal

This method is a great way to turn the subject of bookings into a game. I use two different versions:

  • Put six pretty boxes on display. Three contain an instant gift, and 3 include a gift AND a party booking. So they have a 50% chance of getting a booking with their prize. Anyone who’d like to can pick a box and open it.

This game is a lot of fun, and I find that anyone willing to try their luck on an envelope or box usually goes ahead to book a party whether they “win” one or not.

The trick to making this game work well for you is to pay a lot of attention to the presentation. The prettier the boxes or envelopes are, the more guests want to open them.

Pay the Date

This strategy will front-load your month with plenty of parties. People who book a party can are offered a special price.
For example, you can offer them a special product at the price of the calendar date. So if they book on the 1st of the month, they pay $1. Booking on the 10th will cost them $10.

Many of my booking strategies or recruitment strategies use product incentives. The way I make this work for me is by using every opportunity at my disposal for free or cheap products.

Many direct sales companies offer opportunities to win products or get extra discounts on products. I use these opportunities to get some high-value items for Pay the Date, and I also get a range of low-to-medium value items for Deal or No Deal.

Keep your incentives in mind when you have an opportunity to get free or cheap products.

Have fun with these strategies. I’d love to hear which you have tried!

Mother’s Day Magic for Your Direct Sales Business

Mother’s Day is a lovely celebration and a beautiful way to inject some magic into your party plan or direct sales business.

And I have some ideas for you that you can adapt to your particular business.

Mommy and Me Parties

This type of party works with lots of different products. For example, you could offer a handful of special “Mommy and Me Party” dates in your diary around Mother’s Day to encourage bookings on those dates.

  • Skincare Companies: Offer Mommy and Me Facials or provide training to the daughters on how to pamper Mom.
  • Make-up Companies: Offer Mommy and Me Make Overs. Great for teens, but little girls love their lip gloss, too.
  • Food/Kitchen Companies: Offer Mommy and Me Cooking Sessions, cupcake decorating sessions, tasting sessions, etc.
  • Clothing/Accessories Companies: You can offer Mommy and Me Styling Sessions if you have a children’s range. If you don’t offer children’s clothing, perhaps a Kids Style Mom Session where the kids are encouraged to help style their Mom – this lends itself to fun pictures and videos for your social media!

Retreats

The opposite of “Mommy and Me” – you offer adults only ‘retreats’. So bring out the bubbly and offer a grown-up evening with you! Market it as a “Mommy Me-Time” theme. You can use this theme with any product. It’s all about presentation and marketing.

Gift Packs

Make the most of Mother's Day in your direct sales business with these tips and ideas. Don't forget to grab the free social media images! #directsales #directselling

If your products lend themselves to creating gift packs or hampers, now’s the time! Add some chocolates, wine or luxury teas and wrap it up with a pretty bow.

To make this strategy work for you, create a couple of sample gift packs well before Mother’s Day and take them to your in-home events. You can allow people to customize their gift packs with you as they order.

Bonus tip: take your gift packs to workplaces dominated by guys such as car mechanics or construction companies. They’ll love a pre-prepared gift for Mum!

Don’t forget to take some great photos of your hampers and promote them in your customer Facebook group as last-minute gifts (if you have stock on hand or sell your sample packs)

Social Media

Remember to add some Mother’s Day theming to your Facebook parties, customer groups and business pages. Check this article on how to maximize your Facebook page.

To help you, I’ve created a couple of Mother’s Day tiles (including a Facebook game) that you can download and use straight away.

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I hope these ideas help you to have a magical Mothers Day in your party plan or direct sales business.

Direct Sales Parties with a Difference

Direct Sales Parties with a Difference

Direct sales events are critical to your business success. Don’t believe me? Check this article where I talk more about why parties and events matter so much.

However, the word ‘party’ can be limited and for some newer consultants it sounds old fashioned. It evokes images of a ’50s style Tupperware party and many people don’t relate to that at all. So, perhaps you want to reinvent parties to something different and more up-to-date!

Different Direct Sales Parties

Workshop. Whatever you sell, there’s probably a way that you could market your product via an educational workshop.

I’ve always found that workshops are very popular, people expect to learn something and get some in-depth knowledge. I market workshops as a small event where we do a deeper dive into the products and how to use them.

Bonus Tip: when you ask for bookings and someone says “I don’t have that many friends for a party”, a workshop is the perfect event to offer them because they work much better with smaller numbers!

Tutorial or Class. A tutorial-style event is similar to workshop in many ways in that it focuses on educating guests about a particular product line or range. The key difference is that these style of events are more educational and less hands-on.

Tutorials lend themselves to a product or range that is quite detailed and is the perfect event for people who want to learn how something works and how to make the most of it, not just what a product does.

Fundraising Fiesta. Any party or event or theme can be easily turned into a fundraiser. You just need to add a few fundraising games and perhaps a raffle – depending on the rules and regulations in your area.

You will most likely be donating a percentage of your profits. A fundraising fiesta can be used for any cause, any company and in any month – but doesn’t a February Fundraising Fiesta sound wonderful?

I personally run two to three fiesta’s every year to raise funds for causes close to my heart…I’m also booked regularly to help other people raise funds too. I find that a fundraising event often attracts a completely different type of host and guest than any other event so it’s a great way to expand into new networks. For more ideas for fundraisers, check this article.

You Plus 2. This is a super easy alternative for any host or rep who doesn’t want a full party or showing. The idea is that all the host has to do is find 2 friends for an hour.

You then do a quick personalized chat or demonstration. It’s less daunting for a host who is worried that they won’t be able to get a big crowd for a party or for a host who is time-poor.

I often have great success with a You Plus 2. I advise the host to invite a couple of extra people, just to make sure there are 2 guests – and if everybody does come that’s fine too. I also help the host to gather a few pre-party orders. Because this type of event is small and personal, I often have sales similar to my average parties.

Direct Selling Events with a Difference

Girls’ Night Out. It doesn’t matter what you sell, there’s bound to be a way that you can market it by focusing on a fun night out. Let’s face it, this is really just a party but with a fun spin. I tend to do an extra game or two and a couple of giveaways.

Stop n’ Shop or Express Shop. This is the perfect event for anyone who doesn’t have time for a full party. I offer to set up a display, either at their home or a workplace, for just an hour. People can drop in and get help with their shopping. This is a popular event in the leadup to Christmas.

Event. If you don’t want to use the word ‘party’, you could just call it an ‘event’. If you use it well, it can sound very exciting. For example a ‘skincare event’, is definitely something I’d attend as a guest!

Bonus tip: Use an online registration system (Trybooking for example) to market your event as something special and more exclusive. It also looks professional and more official!

In the end though, it doesn’t matter what it’s called….as long as you get people together with you and your products! Have fun experimenting with these different formats, I’d like to hear what works for you so drop me line in the comments below.

Want effective game ideas for your next event?

Overcoming (more) booking objections in your direct sales business

Title: Overcoming (more) booking objections in your direct sales biz

Hosting a direct sales party is amazing: you earn free or discounted products, you get to have a fun catch-up with friends or family and you get to shop leisurely.

I certainly can’t imagine walking into a normal retail store with eight friends and three bottles of bubbly and expect a staff member to spend two hours exclusively with us. Can you imagine the response if we demanded to sample as many products as we wanted and then expect free and discounted products at the end? I suspect we’d be invited never to return…

What we have to offer in our industry is very special. The best way to overcome booking objections is to be confident with the fact that you are in fact offering something fabulous. If you anticipate objections and are prepared with an answer, you’ll have a full diary!

I’ve written about common booking objections such as no time, house too small, and the worry that friends aren’t interested. You can read about that here.

Below I’ve listed 3 more common objections to hosting a party with suggestions on how to respond.

“My husband won’t like the idea”

Perhaps their husband is tired and just wants to watch television and decompress in the evening. Perhaps their husband likes peace and quiet when at home because he sees enough people through their work. Either way, there are several things you can offer this person.

First of all, you can offer to work around the husband’s schedule. Perhaps you can offer a party or workshop on a morning or afternoon when the husband is not home.

Remember that you can also offer different party formats. Perhaps this host is more comfortable with a couple of friends around the kitchen table, or perhaps she would actually love to have 10 of her friends over. Make sure she knows you can accommodate her.

If your company offers men’s products, it might be nice for this host to shop for a few things for her husband so he gets something out of it too.

“We are tired of parties”

Oh dear, your potential hostess is all partied out! Again, make sure she knows you can offer different party formats and different themes to accommodate her tastes.

Also explain that a direct sales party isn’t just a party, it’s an interactive and fun shopping experience. Tell her you are her boutique retailer and you bring the shop to her and some friends. Sometimes reframing what it is that you offer will make all the difference.

My friends don’t have extra money

Explain the different payment methods you accept. You can also point out that hosting a party is the best way to get free or discounted products. If you have any guest offers going as well, make sure to mention them.

Direct Sales Tip: How to overcome booking objections and fill your diary with direct sales parties.

Remember that practice is key. The more you attempt to overcome objections, the easier it will be become and the more confidence you gain.

I’m curious to hear if you’ve come across any other objections to booking an in-home party. Be sure to leave a comment below to share your experiences with the community.

Ready to unlock the secrets to overcoming objections?

Across 8 modules, you’ll learn how to spark interest at your parties, find new team members and overcome objections. 

How to lock in a date for a party in your direct sales biz

Title: How to lock in a date for a party booking

Have you ever had people wanting a party with you but not locking in the date? They’ll say something like “I will ask my friends and get back to you” or “I need to double check with my husband before setting a date.”

I used to just leave it at that and say something like “No worries, I’ll chat to you soon” and hope to hear from them again. But they rarely got back to me with an actual date. When I followed-up with them they wouldn’t have checked with their friends or husband yet and they still couldn’t lock in a date.

It was so frustrating so I had to come up with a strategy that stopped this. Now I’m so much better at getting actual dates locked in and no more vague promises of a booking.

Let me walk you through my strategy.

The ‘lock in’ strategy for party bookings

This strategy helps you to direct the conversation, to get an actual date for your party and to keep control of your diary. So here’s how it starts:

Potential Host: I will ask my friends and get back to you
You: That’s okay lovely, but when you ask your friends if they’d like to come to a [company] party, the first thing your friends will ask is “When is it?” So let’s pencil in a date that suits you and see how you go. We can always move it if necessary.

Direct Sales Tip: How to lock in a date for a party booking

Then you move straight into what I call the ‘choice of 2 yesses process’. This will also help you to keep the party close in your diary (the further into the future they book parties, the higher the chance of cancellations).

When you ask a question, don’t ask an open question just offer 2 options (either is a ‘yes’ for you – they don’t get offered an option to say ‘no’). So you would ask “Would you prefer a weekday or weekend?” Rather than “What’s a good time for you?“

Below is an example of how such a conversation would go:

QuestionAnswer
Would you prefer next week or the week after? Week after
Would you prefer a day time or a night time?Night time
Great, would you prefer the beginning or the end of the week?End of the week
Would you like Thursday or Friday night?Friday night
What suits you better, 7pm or 8pm?7pm
Great Mary, let’s pencil in Friday the 24th at 7pm!

It goes without saying that you want this conversation to be friendly and natural, not like an interrogation!

Once the date is ‘penciled in’ I recommend you host coach them as though the date is already confirmed. Start by posting a thank-you note in the mail.

Here’s an example of a thank-you note:

Mary,
It was great to meet you last night. Thank you for booking a [company] party on Friday 24 June at 7pm – I am really looking forward to meeting your friends and an evening of fun.
Kind regards,
Christine

Once you make this strategy your own, you’ll see that it’s easier to firm up bookings and not get vague promises that don’t actually eventuate.

If you want to read a bit more on host coaching, check out these articles:

Control your diary and get more bookings in your direct sales biz

Title: Control your diary and get more bookings in your direct sales biz.

A common mistake I see a lot of direct sellers make is to take party bookings whenever and wherever people want them. I used to make this mistake myself. I’d be so happy someone booked with me and I wanted to accommodate my hosts so I’d basically let them dictate my diary.

This caused chaos in my family life and interrupted plans. I even started to resent hosts who booked at a time that I didn’t really wanted to work or times that actually interrupted family time. Of course that was a little silly because I was the person who allowed that happen in the first place and it wasn’t the host’s fault – they had no idea!

The solution is to take control of your diary and your bookings so you can have a life too!

How to take control of your bookings diary

Step 1: Decide when you want to do parties or demonstrations.
If, for example, Sunday is a family day for you then mark Sundays as family time not as business time. If you play sports on a Tuesday, then cross that off as business time.

I used to keep my weekends open for bookings but I would only party on one day. If I booked a party on Sunday I’d keep Saturday for family and the other way around. That way I’d always have one day each weekend to spend with my family.

If you’d like a free direct sales planner to help you take control of your time, you can grab one here.

Step 2: Learn what to say to help promote the times you want to take bookings.
I’ve always found that once you get one party on your preferred day, it’s easier to keep that flow because bookings from that event usually stick to the same day and time because it worked for them in the first place.

Here are some examples you can make your own:

Monday is often a lost night for many people. Why not start your week in a really positive way by having a ….. party?

Tuesday is a very popular night for parties. I find that people have so many activities scheduled for family towards the end of the week that my Tuesday parties have the best attendance.

Wednesday parties are usually very successful! It’s the middle of the week and people generally feel caught up on work and are happy to socialize and play with our beautiful products.

For many people Thursdays are a night out. The parties I book on Thursdays are usually a hoot because everyone is already looking forward to the weekend.

Friday parties are excellent! It’s the end of the week and most people have finished work so they’re happy to come and have a glass of wine and a chat.

Take control of your direct sales diary and get more bookings

Step 3: Have a system to direct bookings to specific days
You can also control your diary by using ‘Star Dates’ and an incentive for people who book on your preferred dates. Print off a calendar for the month and put stars on the dates you want to party. Say something like: I have Wednesday the 17th free, which is a Star Date. That means you get a product XYZ / other incentive if you book on that day!

To prevent cancellations and no-shows, follow that up with: I have found that parties held within 2 weeks are always the most successful. People know what they’re doing in the coming fortnight but usually don’t want to commit yet to a month down the track.

This way you can control your diary and they get an extra little something for accommodating you!

These tips will help you to have a better work/life balance and not let your hosts dictate your life. It’s tempting to just take any time and date someone wants a booking, but in the long run you’ll need to direct bookings to times that suit you and your family so you don’t burn out.

The Magic of Themes for your Direct Sales Business

Title: The Magic of Themes in your Direct Sales Biz

If you’re not offering themes in your direct sales business, you might be missing out on lots of bookings. If you don’t offer a variety of different parties, why would someone book their own party? Been to one party, been to them all….right?

Themes help you to cater to more people

But when you offer themes, you’ve always got something different and new to offer. Themes also allow you to cater to a variety of different interests and personality types. Different people, after all, like different things!

When I first started running all my parties as themed events, I noticed that my bookings skyrocketed. Guests would work out among themselves who would host the next party so they could try another theme! It was also easier to re-book the same host because I could entice them with an entirely new party.

I put a lot of effort into making sure all my parties are distinctly different because I don’t want people to think they are going to get the ‘same old’ party with me because that will dry up bookings fast!

You can find an example of how to run a themed party in the Choctober article. You don’t have to wait until October to do this themed party, call it the “Chocoholics” party and away you go. This particular theme is suitable for almost all party plans too, you don’t have to sell chocolate!

The Devil is in the details

Wherever possible try to match your games to the theme you’re running. I take it even further and make sure my display, my towels and ribbons, etc. to match my 5 most popular themes. I store each set with relevant products – creating a little theme kit that’s easy to grab.

You also want to think about the prizes you might be using at your party and the booking incentive, if you’re using one. Make sure it all matches your theme!

As they say, the devil is in the details. If you theme your parties and make sure the details are also appropriately matched, you’ll see that guests have a whole new experience even if they’ve been to a party with you before.

Make sure you have an eye catching display to advertise your other themes. Create a list of all your themes to make it easy for people to choose from. I sometimes display my list in a frame and sometimes I pass around a laminated copy. I’ve also attached a printed list with the order form at parties.

The Magic of Themes for your Direct Sales Biz

You don’t have to create a massive list of theme options – in fact it’s better if you don’t so people don’t get overwhelmed. I recommend choosing 5 or 6 themes that you put a lot of thought into to make them awesome and really different from each other.

To add some variety to your themes, you can add seasonal themes. Make sure you advertise themes on your social media (do a Live and talk up your seasonal theme) and display it at your parties.

To help you brainstorm themes, I’ve got a big list you can download. It’s got theme ideas and some notes on how to implement them.

Want more party theme ideas?

Check out the Ultimate Party Games Bundle!