Direct Sales Inspiration - Inspiration, training & resources for members of the Direct Sales Industry
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Category Archives: Bookings

Direct Sales Parties with a Difference

Direct sales events are critical to your business’s success. Don’t believe me? Check this article, where I discuss why parties and events matter so much.

However, the word ‘party’ can be limited, and for some newer consultants, it sounds old-fashioned. It evokes images of a ’50s-style Tupperware party; many people don’t relate to that. So, perhaps you want to reinvent parties to something different and more up-to-date!

Different Direct Sales Parties

Workshop. Whatever you sell, there’s probably a way that you could market your product via an educational workshop.

I’ve always found that workshops are very popular. People expect to learn something and get some in-depth knowledge. I market workshops as small events where we dive deeper into the products and how to use them.

Bonus Tip: when you ask for bookings, and someone says, “I don’t have that many friends for a party”, a workshop is the perfect event to offer them because they work much better with smaller numbers!

Tutorial or Class. A tutorial-style event is similar to a workshop in many ways in that it focuses on educating guests about a particular product line or range. The key difference is that these styles of events are more educational and less hands-on.

Tutorials lend themselves to a product or range that is quite detailed and is the perfect event for people who want to learn how something works and how to make the most of it, not just what a product does.

Fundraising Fiesta. Any party, event, or theme can easily be turned into a fundraiser. You just need to add a few fundraising games and perhaps a raffle – depending on the rules and regulations in your area.

You will most likely be donating a percentage of your profits. A fundraising fiesta can be used for any cause, company, or month, but doesn’t a February Fundraising Fiesta sound wonderful?

I run two to three fiestas yearly to raise funds for causes close to my heart…I’m also booked regularly to help other people raise funds too. I find that a fundraising event often attracts a different type of host and guest than any other event, so it’s a great way to expand into new networks. For more ideas for fundraisers, check this article.

You Plus 2. This is a super easy alternative for any host or rep who doesn’t want a full party or showing. The idea is that all the host has to do is find 2 friends for an hour.

You then do a quick, personalized chat or demonstration. It’s less daunting for a host who is worried that they won’t be able to get a big crowd for a party or for a host who is time-poor.

I often have great success with a You Plus 2. I advise the host to invite a couple of extra people, just to ensure there are 2 guests – and if everybody does come, that’s fine too. I also help the host gather a few pre-party orders. Because this event is small and personal, I often have sales similar to my average parties.

Direct Selling Events with a Difference

Girls’ Night Out. It doesn’t matter what you sell. There’s bound to be a way to market it by focusing on a fun night out. Let’s face it. This is just a party but with a fun spin. I tend to do an extra game or two and a couple of giveaways.

Stop n’ Shop or Express Shop. This is the perfect event for anyone who doesn’t have time for a full party. I offer to set up a display at their home or workplace for just an hour. People can drop in and get help with their shopping. This is a popular event in the leadup to Christmas.

Event. If you don’t want to use the word ‘party’, you could just call it an ‘event’. If you use it well, it can sound very exciting. For example, a ‘skincare event’ is something I’d attend as a guest!

Bonus tip: Use an online registration system (Trybooking, for example) to market your event as something special and more exclusive. It also looks professional and more official!

In the end, it doesn’t matter what it’s called….as long as you get people together with you and your products! Have fun experimenting with these different formats.

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Mother’s Day Magic for Your Direct Sales Business

Mother’s Day is a lovely celebration and a beautiful way to inject some magic into your party plan or direct sales business.

And I have some ideas for you that you can adapt to your particular business.

Mommy and Me Parties

This type of party works with lots of different products. For example, you could offer a handful of special “Mommy and Me Party” dates in your diary around Mother’s Day to encourage bookings on those dates.

  • Skincare Companies: Offer Mommy and Me Facials or provide training to the daughters on how to pamper Mom.
  • Make-up Companies: Offer Mommy and Me Make Overs. Great for teens, but little girls love their lip gloss, too.
  • Food/Kitchen Companies: Offer Mommy and Me Cooking Sessions, cupcake decorating sessions, tasting sessions, etc.
  • Clothing/Accessories Companies: You can offer Mommy and Me Styling Sessions if you have a children’s range. If you don’t offer children’s clothing, perhaps a Kids Style Mom Session where the kids are encouraged to help style their Mom – this lends itself to fun pictures and videos for your social media!

Retreats

The opposite of “Mommy and Me” – you offer adults only ‘retreats’. So bring out the bubbly and offer a grown-up evening with you! Market it as a “Mommy Me-Time” theme. You can use this theme with any product. It’s all about presentation and marketing.

Gift Packs

Make the most of Mother's Day in your direct sales business with these tips and ideas. Don't forget to grab the free social media images! #directsales #directselling

If your products lend themselves to creating gift packs or hampers, now’s the time! Add some chocolates, wine or luxury teas and wrap it up with a pretty bow.

To make this strategy work for you, create a couple of sample gift packs well before Mother’s Day and take them to your in-home events. You can allow people to customize their gift packs with you as they order.

Bonus tip: take your gift packs to workplaces dominated by guys such as car mechanics or construction companies. They’ll love a pre-prepared gift for Mum!

Don’t forget to take some great photos of your hampers and promote them in your customer Facebook group as last-minute gifts (if you have stock on hand or sell your sample packs)

Social Media

Remember to add some Mother’s Day theming to your Facebook parties, customer groups and business pages. Check this article on how to maximize your Facebook page.

To help you, I’ve created a couple of Mother’s Day tiles (including a Facebook game) that you can download and use straight away.

I hope these ideas help you to have a magical Mother’s Day in your party plan or direct sales business.

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How to lock in a date for a party in your direct sales biz

Have you ever had people wanting a party with you but not locking in the date? They’ll say something like “I will ask my friends and get back to you” or “I need to double check with my husband before setting a date.”

I used to just leave it at that and say something like, “No worries, I’ll chat to you soon” and hope to hear from them again. But they rarely got back to me with an actual date. When I followed-up with them they wouldn’t have checked with their friends or husband yet and they still couldn’t lock in a date.

It was so frustrating so I had to come up with a strategy that stopped this. Now I’m so much better at getting actual dates locked in and no more vague promises of a booking.

Let me walk you through my strategy.

The ‘lock in’ strategy for party bookings

This strategy helps you to direct the conversation, to get an actual date for your party and to keep control of your diary. So here’s how it starts:

Potential Host: I will ask my friends and get back to you
You: That’s okay lovely, but when you ask your friends if they’d like to come to a [company] party, the first thing your friends will ask is “When is it?” So let’s pencil in a date that suits you and see how you go. We can always move it if necessary.

Direct Sales Tip: How to lock in a date for a party booking

Then you move straight into what I call the ‘choice of 2 yesses process’. This will also help you to keep the party close in your diary (the further into the future they book parties, the higher the chance of cancellations).

When you ask a question, don’t ask an open question just offer 2 options (either is a ‘yes’ for you – they don’t get offered an option to say ‘no’). So you would ask “Would you prefer a weekday or weekend?” Rather than “What’s a good time for you?“

Below is an example of how such a conversation would go:

QuestionAnswer
Would you prefer next week or the week after? Week after
Would you prefer a day time or a night time?Night time
Great, would you prefer the beginning or the end of the week?End of the week
Would you like Thursday or Friday night?Friday night
What suits you better, 7pm or 8pm?7pm
Great Mary, let’s pencil in Friday the 24th at 7pm!

It goes without saying that you want this conversation to be friendly and natural, not like an interrogation!

Once the date is ‘penciled in’ I recommend you host coach them as though the date is already confirmed. Start by posting a thank-you note in the mail.

Here’s an example of a thank-you note:

Mary,
It was great to meet you last night. Thank you for booking a [company] party on Friday 24 June at 7pm – I am really looking forward to meeting your friends and an evening of fun.
Kind regards,
Christine

Once you make this strategy your own, you’ll see that it’s easier to firm up bookings and not get vague promises that don’t actually eventuate.

If you want to read a bit more on host coaching, check out these articles:

  • Using the ‘Friends’ Contact List
    Working with your host to make sure you both have a great party (usually called ‘host coaching‘) makes a big difference… Read More
  • How to double your bookings
    Bookings, bookings, bookings! In direct sales or party plan it’s all about the bookings. So, would you like to double your… Read More
  • Host Coaching Helpers
    Host coaching is critical to the success of your business: the more engaged your host is, the better the results at your parties.… Read More
  • 3 Tips to increase attendance at your direct sales parties
    So you’ve booked a party, and you’re all pumped to go. You are ready to have some fun and make some… Read More
  • Host Coaching for Online Parties
    So many direct sellers and party plan consultants promote their virtual event as the ‘easy‘ option. They say their hosts ‘don’t… Read More
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2 Tips for Your Launch

Have you started your direct sales journey? Or are you resuming your journey after a break?

I’ve got 2 tips for you on (re-) launching your business and common mistakes that you want to avoid.

And if you’re a leader, you might consider teaching this strategies to your newbies, just like I do.

The first tip relates to how to promote your new adventure (and how not to do it) and the second tip is about how you get your very first parties filled.


DO: Shout it from the rooftops!
You’ll want to announce your new business online. You’ll want a business Facebook page, Instagram account, Twitter account…whichever social media is ‘home’ for you.

But your new business account is pretty empty when you first start out. So, start with announcing your new adventure on your personal social media profiles.

A really great way to grab people’s attention and show your enthusiasm for your new business is by doing a Facebook /Instagram Live of unboxing your starter kit. It won’t take long and isn’t difficult, but it’s a very effective way to show how excited you are and what kind of products you’ll be selling.

You can then follow up with a link to your business page, of course!

DON’T: Spam your friends
A common mistake is that new consultants announce in a text status update that they’ve joined a direct sales business.  Boring. Then they’ll add something like “contact me if you want to book a party”.  That’s not very interesting, enthusiastic, or personal. It also just doesn’t work.

To make matters worse, they’ll then spam their personal feed with endless product photos. And they wonder why nobody is buying or booking except their Mum (bless Mum!)

Avoid this pitfall by reading this article on how to market online without being spammy, and then grab this free list of 50 social media post ideas. For bonus points, set-up an exclusive group for customers so you can start your social media marketing properly.

Launching your direct selling business? Here's how to announce it properly and how to get those first parties. #DirectSales #PartyPlan

DO: Set party dates for two personal parties
Set two dates within 3 days of each other (for example a Thursday night and a Saturday afternoon in the same week).  By hosting your own two parties, you can take advantage of any host rewards and expand your kit quickly. It will also help you to achieve any starter incentives, if your company offers any.

How you approach the invitation can make a huge difference in the start of your business.

Here’s the secret: your number one aim when talking to family and friends is to get hosts. Filling your own two parties is secondary.

This is how you approach it:

Ask for help. Tell them how excited you are about your new business but that you really need their help to get the business started.

Tell them you’re looking for 2 parties in the next few weeks. (If you can secure more than 2 bookings from your friends and family, that’s fantastic but aim for at least 2).

Try to get your bookings within the first three to four weeks so you can build momentum and confidence quickly.

Anybody who isn’t interested in hosting their own party can be invited to one of your two parties. This is why you have your dates set already: you want this to be a smooth conversation where you ask them to host a party for you but you have a backup option where they can help you by being a guest at one of your parties. And you have 2 dates so that they’re more likely to be able to attend one of them!

Now, if they can’t host a party or attend your party as a guest, ask them if you can send them a catalog.

DON’T Start with the catalog option
Many new consultants are a bit nervous at first and make the mistake of starting the conversation by offering their catalog and then try to “upsell” to hosting a party.

But it’s much more effective to start with the biggest ask of hosting a party for you, then you can “downgrade” to the guest option and finally the catalog option.

Most people will want to help you and they don’t like saying “no” to you. They’re bound to say “yes” to at least one of your offers! But if you’ve already offered them the easy option of the catalog and they said “yes” to that, they won’t feel they need to say “yes” to anything else you’re offering them!


There are many more tips and ideas for new consultants that I could share, but I don’t want to overwhelm you.

If you implement the two tips above (and avoid the pitfalls) you’ll make a great start of it. Then continue to learn and grow!

If you want to continue reading today, I recommend these 3 articles:

  • Cheap, easy and effective tips to rock your parties
  • Recruiting with games
  • 3 Tips to increase attendance at your parties
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How to coach teamies on getting bookings

If you’ve sponsored any team members into your direct sales business, you will definitely hear this: “I can’t get any bookings!” or “I’ve asked everyone and no one wants a party….“

It can be tricky to respond well to these types of concerns from your team members. But I’ve got you covered today with some ideas and a cheat sheet that you can use when coaching your teamies.

Who and How to Ask

Sometimes people new to direct sales assume that one Facebook post is enough to get parties rolling in. You’ll have to break the news to them that putting up a post saying “I’ve started with XYZ company, let me know if you want a party” isn’t the same as ‘asking everyone’.

Perhaps you can guide them to use the FRANK worksheet to make a list of who to ask. Then help them to find some wording they can use to actually ask people personally, which can be face-to-face, phone, text message, or a personal Facebook message.

Another common problem lies in the way people ask for a booking. Newbies, when they mention their new direct sales business, often say something like “Let me know if you’d like a party or want me to send you the catalog…” And then they’re disappointed with the lack of interest in their biz.

Instead, teach them this clever strategy to get those early bookings:

  • 2 Tips for your launch (and common mistakes to avoid)

Keep their business rolling

Once your team member has a couple of parties booked, the next step is to help them to get more bookings from those parties. Because that will keep their business rolling.

And I’ve got 2 great articles packed full of ideas on how to do that:

  • Get (more) bookings from parties
  • Get (even more) bookings from parties

What to ask in your coaching calls

When you talk to your new team members, concerns about bookings (or lack thereof) will be very common. So it’s helpful for you to have a few questions ready to help you to coach them.

Here are a couple of helpful questions and statements, grab the complete Cheat Sheet by filling in the form below.

Coach your direct sales team on getting bookings
  • What have you tried this week?
  • Tell me what you are doing to get bookings?
  • Who exactly have you asked so far?
  • How do you ask? What words do you use?
  • What did they say when you asked them?
  • How many parties are you aiming for per week?
  • How would you rate the amount of fun your guests are having on a scale from 1-10?

By asking these questions you don’t just drill down to what the problem is so you can be of better help to them. You are also teaching them to evaluate their performance and adjust what they are doing if it isn’t working. You can then help them to brainstorm new things to try!

Grab the complete Cheat Sheet below with even more questions and teaching points you can use with your team members.

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How to double your bookings

Bookings, bookings, bookings! In direct sales or party plan it’s all about the bookings. So, would you like to double your bookings? Of course you would!

You can seriously increase your bookings by starting a ‘Host Club’. Even if you already run a club or group for customers, add a Host Club to your tool box as well.

What is a ‘Host Club’?

The Host Club is for people who book a number of parties with you throughout the year. How many parties someone needs to book before they’re invited to the host club is up to you.

It depends on how many catalogs per year your company launches and on what your average party value is. So you need to carefully think this through but for most consultants 2 parties in a year is a good number.

Why does a host want to be in a Host Club?

To make people want to join your Host Club, you have to make it extra special for them to be a club member.

Here are some ideas to get you thinking:

  • Invite them to a special function at the end of the year.
  • Offer awards such as “Host of the Quarter” or “Host of the Year” or “Host with Highest Party Sales” or most “Host with Most Outside Orders”. You can create a “Hall of Fame” for your hosts!
  • They are the first to know about special offers, new products, new catalogs, or discounts.
  • They are given the first opportunity to book with you for special releases or seasonal dates.
  • Offer a special gift when they book a second and third party in the year. Depending on what you sell you could offer them to collect a range of products that go together.
  • Offer ‘party points’ to hosts. Points could be awarded for number of parties, sales, bookings, outside orders, etc. At the end of the year you can announce the top three and give them some special prize.

The investment of your time will pay off massively if you make them love your host club with all the special opportunities and recognition.

Shout it from the roof tops

Make sure you ‘advertise’ the existence of your host club. Mention it in any newsletter that you send out, in your customer group on Facebook and mention it at your in-home parties.

When you call past hosts make sure you mention that they could join the host club if they book another party with you.

The better you look after your hosts, the stronger your business will be and you’ll easily double the number of parties you’re holding.

Kick start January with your Host Club

PIN: Double your bookings with a host club

To kick start your year in January, heavily ‘advertise’ your host club in the peak trade season before Christmas. Give everybody who parties with you during that time an opportunity to join the host club if they also book a party in January – even if that means lowering your requirements a bit. It’ll be worth it to start your year with a full diary.

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Festive Booking Ideas

The ‘silly season’ is rapidly coming closer! And as a direct seller you’ll want to make the most of this peak trade period.

You’ll want to party, party, party – so you need bookings, bookings, bookings. 

 

Here are 5 festive and fun ideas to get those bookings now:


Crack a Cracker

Buy some cheap bon-bons or Christmas crackers. Create small pieces of paper and write the description of a prize on it (a product, a discount, free delivery, chocolate prize, etc.). Anyone who books a party with you, gets to ‘crack a cracker’ to see what their prize is.

It’s a festive way to incentivize bookings and gets people in the Christmas spirit already.


Advent Calendar

Buy an advent calendar with little drawers or pouches so that you can put little notes inside them.

Mark the dates on the calendar that you still have available (use a sticker or ribbon). When a party guest books a party they get to open the drawer or pouch to see what their prize is.

This strategy creates a sense of scarcity because there are only so many dates open for them to book a party in a very visible way. Also, you get to control which dates you want to be running parties or events.

I use the advent calendar for November and December party bookings!


Mini Christmas Tree and Baubles

You can take a mini Christmas tree to your parties from the start of November. Prepare a bunch of little baubles by writing an available party date on each of them with permanent marker.  Put the baubles in the tree and make it part of your display.

Once a guest has booked a party, they find the corresponding bauble on the tree and trade it for a prize.


The Great Bauble Smash

Find some Christmas baubles that let you take the top off easily. Prepare a bunch of small pieces of paper with prizes written on them. Roll up the papers and put one in each bauble. Put the top back on and write your available party dates on the baubles with a permanent marker (one date per bauble).

Put the baubles in a pretty basket or box to display. When a guest books a party, they get to smash the bauble with their party date on it to find their prize.

I recommend using plastic baubles because the mess is a little easier to deal with. Also, bring a towel with you so you can put the bauble on the towel for them to smash and easily remove the mess.


12 Days of Christmas

Choose 12 prizes and wrap them as beautiful Christmas gifts. The more enticing they look, the better this will work. You use these gifts for your last 12 party dates before Christmas.

When a guest books a party with you at one of those dates, she gets to choose one of the gifts. You write her name on the gift tag but don’t give it to her yet. You present her with the gift at her party so that her guests get to see that she gets this beautiful gift for booking a party.

This incentive is not only very ‘Christmassy’ it also creates a genuine sense of scarcity because you only have the 12 gifts for the 12 last party dates before Christmas.


Pinterest: Maximize Your Direct Sales Christmas SeasonThese are some of my favorites for the Christmas season. I’d love to hear how you encourage bookings at this time of year…leave a comment below!

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Control your diary and get more bookings in your direct sales biz

A common mistake I see a lot of direct sellers make is to take party bookings whenever and wherever people want them. I used to make this mistake myself.

I’d be so happy someone booked with me and I wanted to accommodate my hosts so I’d basically let them dictate my diary.

This caused chaos in my family life and interrupted plans. I even started to resent hosts who booked at a time that I didn’t really wanted to work or times that actually interrupted family time. Of course that was a little silly because I was the person who allowed that happen in the first place and it wasn’t the host’s fault – they had no idea!

The solution is to take control of your diary and your bookings so you can have a life too!

How to take control of your bookings diary

Step 1: Decide when you want to do parties or demonstrations.
If, for example, Sunday is a family day for you then mark Sundays as family time not as business time. If you play sports on a Tuesday, then cross that off as business time.

I used to keep my weekends open for bookings but I would only party on one day. If I booked a party on Sunday I’d keep Saturday for family and the other way around. That way I’d always have one day each weekend to spend with my family.

If you’d like a free direct sales planner to help you take control of your time, you can grab one here.

Step 2: Learn what to say to help promote the times you want to take bookings.
I’ve always found that once you get one party on your preferred day, it’s easier to keep that flow because bookings from that event usually stick to the same day and time. After all, it worked for them in the first place.

Here are some examples you can make your own:

Monday is often a lost night for many people. Why not start your week in a really positive way by having a ….. party?

Tuesday is a very popular night for parties. I find that people have so many activities scheduled for family towards the end of the week that my Tuesday parties have the best attendance.

Wednesday parties are usually very successful! It’s the middle of the week and people generally feel caught up on work and are happy to socialize and play with our beautiful products.

For many people Thursdays are a night out. The parties I book on Thursdays are usually a hoot because everyone is already looking forward to the weekend.

Friday parties are excellent! It’s the end of the week and most people have finished work so they’re happy to come and have a glass of wine and a chat.

Take control of your direct sales diary and get more bookings

Step 3: Have a system to direct bookings to specific days
You can also control your diary by using ‘Star Dates’ and an incentive for people who book on your preferred dates. Print off a calendar for the month and put stars on the dates you want to party. Say something like: I have Wednesday the 17th free, which is a Star Date. That means you get a product XYZ / other incentive if you book on that day!

To prevent cancellations and no-shows, follow that up with: I have found that parties held within 2 weeks are always the most successful. People know what they’re doing in the coming fortnight but usually don’t want to commit yet to a month down the track.

This way you can control your diary and they get an extra little something for accommodating you!

These tips will help you to have a better work/life balance and not let your hosts dictate your life. It’s tempting to just take any time and date someone wants a booking, but in the long run you’ll need to direct bookings to times that suit you and your family so you don’t burn out.

Learn more!
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How to use survey boxes to grow your direct sales biz

As a direct seller, it’s essential to have a constant flow of new leads.

One way to generate leads in new circles is to create a “survey box.”

Use a pretty box and a pretty prize.

I like to make the boxes where I collect completed surveys look pretty. I’ve found that the prettier and more eye-catching they are, the better they work!

I leave the survey box in a business for one week. I have a sign explaining when the parcel will be collected and that anyone who completes a survey will go in a lucky draw for a prize.

It works best if you can display the prize with the survey box.

The prize doesn’t have to be very expensive – if you’ve got a spare product, you could add some chocolates, wrap it all up in clear cellophane with a bow or ribbons, and it suddenly looks beautiful.

What do you ask in the survey?

How to use surveys to grow your direct sales business!

You’ll need to ask a few relevant questions about your business or field on the form. Don’t make it too long and difficult to fill in; it should not just be a raffle ticket.

The answers on the survey forms will give you a good starting point for a conversation when you follow up with people.

I’ve provided 2 example surveys you can grab by filling in the form below. One example is for a health or wellness product, and the other is for a beauty company.

You can swipe the examples for your business or use them as a starting point to create your own forms.

Where to put your survey boxes

Use a survey box to get new leads for your direct sales business.

I’ve found that gyms, restaurants, waiting rooms, local real estate agencies, and libraries are great places to leave survey boxes. The key to making it work is to offer a small ‘bribe’ to someone at the premises to keep an eye on it for you.

Perhaps you can ask friends or family to take a survey box to their work for a week? Create a few pretty survey boxes, post a photo on social media, and ask if anybody local is prepared to “host” a box for a week.

The survey box strategy is a numbers game. Many entrants won’t be interested in your business but want a prize. That’s fine. You’ll likely find that some locations yield nothing, but others will be a gold mine for new contacts. So get lots of boxes out there!

And then, of course, you follow up with everybody who’s filled in a survey! So check this article on how to make your follow-up strategy sing!

Bonus tip: post a photo of the winner with their prize on social media to increase your credibility and build social proof.

Want to learn all my secrets to growing a direct sales team? This book has everything I have learned from the industry in the last 20 years. I’ve tried and tested many methods to arrive at my winning formula!

Order your copy here
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Do you give up too easily on your follow-ups?

Far too many people in direct sales or party plan businesses are afraid of rejection. They’re afraid of hearing the word “no“.

And I get it. I used to be afraid of rejection too.

In the first 2 years of my business, I did not sponsor anybody. At all!

I was afraid to ask, and by avoiding the ask, I rejected myself in advance.

I was saying “no” to myself before anybody else had a chance to.

So how do you change this?

You need to change your outlook on asking and following up. Because there’s nothing to lose by asking.

Thought exercise

Imagine you ask a friend to host a party for your or join your team. Imagine she says, “no,”. There it is, the dreaded no…

But what actually happened? In reality, nothing happened because before you asked, she wasn’t on your team, and she wasn’t hosting a party.

And after asking, that’s still the situation.

And you’ve spent your whole life without her on your team, so you know how to deal with that!

How to ask for what you want

There’s an art (or science) to asking and getting what you want. I found some great tips in the book The Alladin Factor by Marc Victor Hansen and Jack Canfield.

  • Ask your sales lead to join as if you expect them to. Ask with a positive expectation, as if you expect to get a “yes.”
  • Assume that you are able to get new team members (or bookings). Assume you can get a “yes.”
  • Ask repeatedly. One of the most important traits of success is persistence. So don’t give up.

Are you persistent?

You want to keep asking your leads (without annoying them!) because they might say YES…

  • on a different day
  • when she’s in a different mood
  • when her circumstances have changed
  • when your company has a different offer
  • when you’ve learned to ask better

The statistics that have most inspired me to be persistent came from research by a marketing specialist at Notre Dame University:

94% of all salespeople quit after the 4th call. However, 60% of all sales are made after the 4th call!

I didn’t want to keep missing out on 60% of my bookings or recruits because I wasn’t asking and following up enough.

You need to get used to the idea that there’s going to be a lot of rejection along the way to your goals. Don’t take the rejection personally – they are not rejecting you as a person.

Don’t give up. Develop tenacity and persistence. When someone says “no”, you ask someone else. It’s that simple.

Using the principles in this book, I built a global $20-million direct sales business.

In ‘Growing Your Direct Sales Team,’ I share my tried and tested methods from my 20 years in the industry.

My book comes with dozens of worksheets, checklists, and templates to get you on your road to success.

Order your copy here

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