Category Archives: Recruiting

3 Things that Stop a Team from Growing

Title: 3 Things that Stop Your Team from Growing

How is your direct selling team doing? Is your team growing?

If you are working hard but your team is not growing and you feel like you’re not getting ahead, you might be doing one of these 3 things that’s holding you back.

1) Your team’s focus depends on your focus!

If your goal is to increase the size of your team but you only mention sponsoring once at the start of the month, you’re not likely to inspire any growth.

To keep the team focused on sponsoring you can offer regular training on sponsoring. Make sure you use a variety of training options such as Facebook Live, Zoom, webinars, or face-to-face sessions to cater to all your team members.

Another idea is to post regular tips in your team Facebook group to remind your team of the techniques that work and to keep them focused on sponsoring.

Also create exciting recognition for team members that do recruit. You could feature them in a “My Story” section in a newsletter or on Facebook, you can create beautiful awards, you can send postcards in the mail for a personal touch, you can hold a Facebook Live and shine a spotlight on all your high achievers. 

What you recognize gets repeated so you want to make a big deal out of recruiting.

2) Discipline is a required trait for success!
This is not negotiable. If you’re inconsistent, your team will likely be inconsistent too.

For example, if you say you’re going to do a weekly recognition but you only manage to do it once or twice a month, you won’t inspire your team.

Learn about 3 things that you might be doing that's slowing your direct sales team growth down.

Another example is cancelling meetings. It’s understandable that you might want to cancel meetings or training sessions due to low numbers. But don’t do it! If your team expects meetings or training sessions to be cancelled, why would they set aside the time to attend?

When I was establishing a team in a new area I drove nearly 4 hours each way to run meetings and training sessions. I did this for 2 years. I regularly turned up to fewer than 5 people. But I ran my meetings and training sessions anyway and did the best I could for my small audience. Over time the numbers increased and I built a strong team and fabulous leaders.

Whether you’re running face-to-face or online meetings, you might have to live with low attendance for a while. But if you persist and you are consistent, it will pay off.

3) Don’t just build a team, build a community!
Is there a sense of community in your direct sales team? Grab the printable below to assess how your team is doing in terms of community.

If your team members feel connected and made welcome in your team, they’re more likely to stay and more likely to participate in challenges, training, meetings, etc. The more they participate and the happier they are with their direct sales tribe, the better they’ll perform.

Takeaway:

If you are focused and consistent and build your team into a warm community, you will attract more team members!

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Do the 5

Title: Do the 5 to keep recruiting aliveDo the 5 to keep recruiting alive

The number 5 is very important when it comes to recruiting or sponsoring in you direct sales or party plan business.

Why? There are 2 reasons:

5 Sponsoring Messages

How many times do you mention the career opportunity at your parties?

Research into learning and human behavior has found that people need to hear something 5 times before it sinks in!

Do you know what that means? If you only mention the business opportunity once in your direct selling party, the same guests would have to attend 5 of your parties before your recruiting message truly sinks in. Think about that for a moment….

You want to aim for at least 5 mentions (in different ways, you don’t want to sound like a broken record) throughout a party. Read this article on how to do that.

There’s another reason why the number 5 is important: there are 5 fundamentals that you need to have in place so you can become an effective recruiter or sponsor.

5 Sponsoring Fundamentals

  1. Fill your diary with party bookings. If you’re worried about not getting enough party bookings, you’ll probably feel anxious about another consultant in your area. On the flip side, when you’re confident that you can always fill your diary with parties, you’ll be happy to sponsor a new team member!
    I’ve got some tips on how to keep your party bookings ticking over here and here.
  2. Make sure your parties are always fun. You’ll attract more  people to your team if they see how much fun the parties are to attend and how much fun you’re having running them. This means changing things up with different themes and games to keep yourself and your guests entertained and wanting to try new things.
  3. What do you love about your company? The more passionate you are about what you sell, the company values, and the difference you can make in people’s lives, the easier it ill be to attract new team members.
  4. Always keep in mind that people come to this industry for different reasons. People might be interested in joining your team for a completely different reason than yours. Make sure you talk about a variety of benefits of being a direct sales consultant. That way you can appeal to a range of people.
    The most common reasons people join a party plan or direct sales company are: to earn extra money, to make new friends, to learn new skills, to have fun, to qualify for discounted products, or flexibility to work around family or other commitments.
  5. When talking to a potential new team member, always keep in mind how the business would work for them. Find the ways your business can add value to their life. They might not want to build an empire but rather have a paying hobby. Or they might want to run their business in a very different way than you do – and you need to recognize this.

    Direct sales and party plan businesses are incredibly flexible and can be run in a variety of different ways. The important thing is that you can help them make it the best side hustle for them!

A tacky little catchphrase that I kept in mind when I was working to make recruiting a habit in my business was: “Do the 5 to keep recruiting alive”.  Feel free to steal it

If you want to dive deeper into recruiting or sponsoring, check out my free Recruiting Mini Course. Hit the button below to sign up (no credit card required).

FREE Recruiting Mini Course

Create Urgency

Title Tile: How to use urgency in your recruiting efforts

Deadlines….finish dates….due dates…. have you ever noticed that when something is due or about to end there’s a mad rush for it?

Most people don’t take real action on something until they absolutely have to.

I know that I always leave things until the last day.

Sending notes with the kids to school? Last day.

Pick up that essential item while a sale is on? Last day.

Writing this blog post before Tuesday? Last day.

I see the same thing happening in my direct sales business. When a special offer is about to end I get all those last-minute orders (and of course, I can encourage that a little with some clever texting or emailing ).

When there is a joining offer for people to join the business, the day with the most sign-ups is always the last one!

So why does this happen? There are several theories related to a general tendency towards procrastination in us humans. But really, we don’t need to know why it happens to make use of this phenomenon.

Joining Offers for your direct sales biz

If a potential new team member has an unlimited period of time to make a decision, they’ll put it off and procrastinate. And the longer they put off making a decision, the less likely they are to join the business.

It’s easier to do nothing than to take action.

So having a joining offer will push people to make that decision by a certain date. That’s why I love joining offers, it puts gentle pressure on people to take the time now to consider the offer and make a decision on it one way or the other.

When the company doesn’t have a joining offer going, I’ll create my own. Having a joining offer not only gives people a little push to make a decision sooner, it also gives me a reason to follow up with them as the deadline approaches.

Just a casual call or message with a reminder of the deadline & the offer and you can ask how they’re feeling about it. Nothing pushy, nothing complicated, just a chat because the deadline is running out.

I usually set my deadlines for about a week away to prevent procrastination and set a reminder in my diary to follow-up.

There’s one more bonus to joining offers: it gives you a reason to talk about joining your biz on your social media. You can do a Live to announce your offer, post beautiful images of the joining offer, or even organize an online event (more on that here).

Do you have leads on the fence?

So what do I offer? Sometimes I offer additional free products to build their kit, other times I’ve offered company stationary or other company items to help them with their new business. I’ve even done a cash back offer.

If you have a few people that have indicated they might be interested in joining but they’re ‘sitting on the fence’, get them off the fence with your own joining offer.

And if you don’t have any leads at the moment, have a think about your own joining offer so that you’re ready when you do find a possible new team member.

I’m very curious to know what you offer and how it’s worked for you. Leave me a comment below.

Key Takeaways

  • A deadline puts gentle pressure on people to take action
  • If your company doesn’t have a joining offer, you can create your own
  • Put your deadlines about 7 days away to prevent procrastination
  • Always follow-up just before the deadline expires
  • Use your joining offer to promote your biz on social media

If you want to dive a little deeper into recruiting / sponsoring into your team, check out the FREE Recruiting Mini Course. Sign-up here (no credit card required).

FREE Recruiting Mini Course

How to overcome: I can’t speak in front of people

When your sponsoring lead says they're not confident like you...here's how to respond.

This is the final part in the “How to Overcome” series that delves into how to deal with common objections when you’re talking to potential new team members.

“I can’t speak in front of people like you do…”

Some recruiting leads don’t think they can be as confident and happy to speak to groups of people as you are. They’ll tell you that they are too shy or introverted to speak in front of other people.

You can reassure these leads that there are several ways to deal with being nervous as a consultant or party plan representative. And of course, you can also reassure them that with practice, they will gain confidence.

Perhaps you can share your own experiences of gaining confidence, share the tricks you used to help you through your first few parties. Or, if you never had any issues running a party, you can share this video below.

In this short 6-minute video, I share what happened before my very first party and some of the ways I dealt with the nerves and fears. You can use these tips with your lead or simply send them to this video!

Go for your recruiting dreams beautiful!

Also check out:

If you feel that ‘recruiting’ or ‘prospecting’ is just not your thing….if you feel shy talking about the business opportunity, then this quick training might just help you!

As you know ‘attitude determines your altitude’ so this training works specifically on your Recruiting Mindset and how to get into the best mindset for your biz!

How to overcome: I don’t have time

When a lead thinks they can't fit #DirectSelling into their lives, this is how you can respond.

This is part 3 in the “How to Overcome” series that delves into how to deal with objections when you’re recruiting in your direct sales business.

Many people would like to join a direct sales business but they believe they don’t have the time.

This is almost a bit funny to me, because I have found my direct sales business incredibly flexible.

I have been able to work around a full-time job before direct sales became my primary career. I have been able to work it around my children when they came along. And more recently I managed to run my business from my daughter’s hospital room when she was desperately ill.

Many successful consultants have found that they absolutely can work a direct sales business around their life’s circumstances. But it does take a little thought and pre-planning.

For this week’s article, I have conducted 3 interviews with fabulous women in the direct sales industry to ask them how they juggle their family, work, and newborns and their direct selling business.

You can use these stories as examples when you talk to leads, or even show them the videos. You can also use the fabulous tips and ideas for your own business.

In the first interview I talk to the lovely Sarah Snowdon who tells us how she prepared for having her second child and is now juggling her business around a new bub and a toddler.

In this second interview I talk to the amazing Rebecca Croxford. She runs a direct sales business, has a job, runs her own counselling practice and has a young family including a new-born and a child with special needs. Phew!

And last but not least, I talk to the gorgeous Rhiannon Jordan who was pregnant at the time of interview and talks about preparing her own personal business and team business for some time off.

You can use these wonderful stories and tips in your own business, in your team, and of course when you’re talking to a potential recruit and they tell you they don’t have the time to join your biz.

The direct sales industry is so wonderfully flexible and there are so many ways of running a biz. Perhaps you can start a conversation in your team Facebook group to some examples. You’ll find that how much time people spend and how they run their biz and fit it in their life is very different form consultant to consultant.

Once you have some different examples, you can share that with people who wonder how to fit it in their own life.

Also check out:

Recruiting or sponsoring can be scary … What do you say? How do you bring it up in the first place? When someone shows an interest, how do you follow up without being pushy?

In over 8 Modules, the Recruiting Masterclass will teach what to say, what to display, what to play, how to find potential team members outside of parties, online recruiting events, how to overcome objections, how to warm up your leads and how to follow up!

Recruiting is a skill that you can learn, even if you think you don’t have it in you!

How to overcome: I don’t want to be salesy

Title: I don't want to be pushy

This is part 2 in the “How to Overcome” series that delves into how to deal with objections when you’re sponsoring or recruiting into your direct sales team.

People considering becoming a direct seller often worry about annoying their friends with their new business.

They don’t want to be pushy or too ‘salesy’ and they don’t know how you can be successful without annoying everybody.

Let me tell you right now: you can be wildly successful without annoying your family or friends. You can have a growing business without being pushy or salesy!

Check this video interview I did a while back with the fabulous Rochelle Nicole. You can see why she’s so successful can’t you?

She’s so passionate she just lights up when she talks about the products of her company. That’s a fantastic example of what you can tell your potential new team member (or even show her the video…)

(And if you liked this video, also check the interview with Rochelle on attraction marketing.  That interview explains very nicely how to do social media marketing without being spammy .)

You can also explain to your worried potential team member that:

  • Although they will start their journey with a handful or friends and family, the training and support are focused on helping to quickly move into new networks and people they don’t yet know.
  • A direct seller at a party creates a happy atmosphere so the guests have a great time.
  • A direct seller is also more like a product demonstrator than a salesperson; great products sell themselves.
  • You’re not looking for sales people to join your team, you’re looking for people who love the products and love to share them.
  • Their enthusiasm and passion for the products are more important than sales skills. Ask if they are willing to share the products with people in an authentic way. If they are honestly passionate about the products and the company, that passion will shine through when they’re talking about them. And that will sell products.
  • If they approach each conversation with a potential customer as a “fact finding mission” with a genuine desire to help them solve a problem, they will have happy customers that are excited to buy their products.

There really is no need to be the classic cliche of a salesy, pushy sleazebag salesperson. That is a myth and there are ways to sell authentically that are joyful, honest, and successful.

So go for your dreams!

Also check out:

Recruiting or sponsoring can be scary… What do you say? How do you bring it up at a party? When someone shows an interest, how do you follow up without being pushy?

In over 8 Modules, the Recruiting Masterclass will teach what to say, what to display, what to play, how to find potential team members outside of parties, online recruiting events, how to overcome objections, how to warm up your leads, and how to follow up!

Recruiting is a skill that you can learn, even if you think you don’t have it in you!

How to overcome: I can’t afford it

This is part 1 in the “How to Overcome” series that delves into how to deal with objections when you’re talking to potential new team members for your direct sales biz.

When people are faced with a big decision, like joining your direct sales biz, they often need a lot of information to overcome the questions or objections that their mind (or their partner) throws up.

This series of articles is intended to help you talk to them about their objections. It’s not meant to steamroll over their questions (because an objection is really a request for more information).

These articles are not encouraging you to be pushy! With these articles I want to help you understand what the objections mean and how you could address the questions people have about starting a direct sales business.

So let’s get started with the first, and most common, objection:

“I’m sorry, but I can’t afford to join your direct sales biz….”

If you have tried to recruit people to your direct sales business, you will have heard this sentence.

It’s such a common objection that if you haven’t heard it, you haven’t been recruiting!

In this article I’ll go deeper into why people say this and what you can reply to help you to be prepared in your recruiting chats.

What are people really saying?

Before looking at how to deal with the objection, let’s have a look at why someone might have said it:

  1. They genuinely can’t afford it. Sometimes people really don’t have the money to join your party plan business even though they would like to.
  2. They have the money but they have other things in mind to spend that money on. Your offer isn’t a high enough priority for them. They are really saying: “I can’t afford to spend money on something that I don’t think is very important….”
  3. They have another worry or concern that makes them believe it won’t work for them. In that case what they’re really saying is: “I don’t’ think this will work for me so it would be a waste of money. And I can’t afford to waste that money….”

How to deal with each reason

1) They genuinely can’t afford it

If someone is genuinely interested but really can’t afford your offer, keep them as a lead.

You could ask when a good time is to contact them again and schedule a follow up that suits them better. In fact, you could still make your offer, saying something like: “That’s okay, you don’t have to join right now. I’d still like to share the business opportunity with you for the future. How about we have a coffee and a chat?”

This will be a low pressure conversation because you’ve already agreed they don’t need to join right now. It could still lead to them joining in the future or them referring someone to you.

More importantly, if the real reason was number 2 or 3 you have a second chance to talk to them!

2) They can’t see the value

You haven’t made the value of your offer clear to your leads and they’ve told you that they ‘can’t afford it’.

When you present your offer, you need to find a way to present the benefits that will appeal to your leads.

For some people the benefit of a direct sales business is the flexibility, for others the fact that they can be with their kids. Some people like the friendships they make, others are ambitious and like the recognition along the way. I’ve also met people who do a very different job during the day and like to do their direct sales business as a side hustle to enjoy their evenings with like-minded women.

If you do get another chance to speak with your lead, ensure you listen to find out which of the many benefits of a direct sales business will appeal to them.

Once they can see the value, it becomes more of a priority for them to spend their money on a new adventure with you.

4) They actually have another worry

You need to find out what’s actually worrying them. You could ask something like: “Do you mind if I ask, if it wasn’t for the money would you go ahead? Or is there something else that might cause you to hesitate?”

How to respond effectively and honestly to recruiting objections. #DirectSales #PartyPlan

You want them to tell you what’s holding them back, so again good listening skills come into play here.

Once they tell you their concern or worry, you can address that specifically with examples from yourself or from your team mates.

You don’t have to be a sleazy salesperson to be a good seller, in fact don’t be.

Listening is crucial

As you can see, it’s vital to listen carefully to what people tell you so you can find out the real reason behind the objection.

Check out the other articles for more:

Recruiting or sponsoring can be daunting… What do you say? How do you bring it up? When they show an interest, how do you follow up without being pushy?

In 8 Modules, the Recruiting Masterclass will teach what to say, what to display, what to play, how to find potential team members outside of parties, online recruiting events, how to overcome objections, how to warm up your leads and how to follow up!

Recruiting is a skill that you can learn, even if you think you don’t have it in you!

Recruiting with Games

Recruiting games you can play at your next direct selling event. Grab the FREE printable too.

When I first started my direct sales business I didn’t play any games of any type at my parties.

In the beginning of my career I thought that my guests would find games childish or just not fun.

I had been to party plan events with other companies and I had been asked to walk like a chicken or sing a line from my favorite song – and I hated it. I was out of my comfort zone and I didn’t want to do that my guests.

So I avoided all games for quite some time.

But when I was encouraged to try and play some games that respected people’s comfort zones and focused on having fun, my results were amazing!

Guests were more relaxed and I got more bookings and more leads for potential new team members too. So that’s why I am encouraging you now to give games a try.

Why you want to use recruiting games in your direct sales biz

Recruiting games are especially helpful for anyone who is not yet confident talking about the business opportunity in a more direct way.

When you’re planning to play a recruiting game at your parties, this also ensures you don’t forget to bring up the business opportunity at all (which we’ve all done, I’m sure).

Games are a fun and relaxed way to introduce the career options, without being“salesy” or pushy.

Guests are likely to be more receptive to the message when it’s shared in a fun way.

There are two important things to remember when playing games at your direct selling event:

  • Have a little fun with it. That means you have to keep up a good pace, don’t slog through it slowly but don’t rush either. Make some jokes and be a bit silly.
  • Make the game yours so it fits with your style and your personality (and your company and products).

Today I have 2 recruiting games for you that have worked well for me, so give them a try.

Game 1: Recruiting Rhyme

If any selling you have done before, put down 10 to start your score.
If you have a car and are able to drive, the thing to do is just add 5.
If some extra money is what you would like, add 10 more which is just about right.
A little spare time will add to your score, for this, you may add 15 more.
If you like people and think they are grand, add 5 more and see where you stand.
Add 10 points if you think parties are fun, and when you add this you are almost done.
If you score the highest, it is plain to see a Company Name consultant is what you should be.
Add 25 more if you want to be a Company Name consultant, like me….learn how you can make money and get lots of products for free!

Use these 2 recruiting games at your direct sales party to have some fun and increase your recruits.

To play this game, simply give each guest a piece of paper to keep track of their score as they listen to you recite the following poem. Anyone who adds the 25 points at the end should be followed up with about the business opportunity.

You can also add some small prizes (small incentives, chocolates, etc.) for high scores.

Game 2: Ask me about my job

This is a game that I play at the end of the party when people have well and truly ‘warmed up’.

I set a timer for 2 minutes to make sure it doesn’t drag on.

You encourage guests to ask you about your job as a party plan consultant. You reward a question that relates to being a consultant with a (chocolate) prize or a raffle ticket (with a raffle prize drawn at the end).

I usually throw (gently!) the chocolate prizes to the guests to keep the momentum going and add a bit of activity.

Sometimes nobody wants to be first and nobody asks you a question. The way to get the ball rolling is to act like an auctioneer and ask yourself a question. Like an opening bid. Make it funny and guests will pretty quickly join in.

Keep your answers short and succinct, don’t overwhelm people with too much information at one time.

You can grab the free recruiting rhyme printable below.

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Please let me know how you get on with the recruiting games. And if you play any different recruiting games at your parties, can you tell us about them?

Recruiting is a skill that you can learn – it’s not something you need to have a talent for.
If you’re interested in learning all the skills that will help you become a recruiting superstar, check out my Masterclass.

C.O.D.D……Let’s go fishing

Title: A Structure for your recruiting chats that actually works

Have you ever heard of C.O.D.D? It’s a technique to use in your direct sales or party plan business to fish for potential new team members.

And luckily it doesn’t actually involve any cod fish.

I feel I should start with a confession: In my first two years as a direct salesperson I did not recruit a single new team member.

Not a single one.

Things changed after my first convention and learning about C.O.D.D. Learning to use  this technique helped me to grow into an international record holder within my company for sponsoring the most people in a single month.

C.O.D.D. stands for Compliment, Objective, Disclaimer, Date.

You can use this structure to casually arrange for a coffee catch-up with potential new team members or to sign someone up on the spot.

So let me walk you through it.

How to use the C.O.D.D structure in your direct sales biz

Compliment

You start the conversation with a compliment. It’s important that the compliment is genuine because people can smell a fake from a mile away. Also, you need to make the compliment fit the person. You can’t say the same tired line to everybody because people will talk to each other or may overhear your conversation where you say the same thing to everybody. Learn to see the good in people and compliment them on it.

At parties or direct sales events, I look for people who would make great team members and I tell them why. I say something like: “You’d make a fabulous consultant because…

  • You were so passionate about our products. Everyone listened when you told them about your favorites!
  • You are so warm and friendly. I think you managed to catch up with everybody at this party! You’re obviously a fabulous people person.
  • You are the life of the party!

Objective

After your genuine compliment, you move straight to the objective before they even have a chance to respond to your compliment. Your objective could be to get them to take a recruitment information pack home or encouraging them to buy the business kit on the spot. I usually say something like: “I don’t know if you’ve ever thought about it before, but…

  • I’d love you to take home this information and have a read of it.
  • The business kit is such amazing value so you’ve got nothing to lose by giving it a try.

Disclaimer

Use this easy structure to make those recruiting chats easy and fun.

The disclaimer is meant to put them at ease. You keep it casual and ensure they won’t feel like you’re putting the “hard sell” on them. Which you are not. I usually say something like

“Don’t worry, if it’s not for you I promise I won’t stalk you, but there’s no harm in finding out about it. If it’s not for you, you might actually know someone that it would be perfect for.”

Quick note: if your objective is to sign them up on the spot, you skip the disclaimer and go straight to the sign-up phase. You can say something like “Let’s go ahead and order you the kit. It’ll feel like Christmas when it arrives!” Then you move to set a date.

Date

In this phase you’re trying to set a date to meet them again. You can ask: “When is best for you to catch up for a chat about it and I can answer any questions you might have?” or something similar. When you’re trying to sign someone up on the spot you can ask something like “What’s best for you to have a gathering to let your friends and family know. A weekend or weeknight?”. Have your diary ready and try to get a firm appointment.

Let the passion for your direct sales biz shine through

The key to this process is to realize it’s a structure for effective conversations, not a script.

To make it work, you have to make it fit your personality and style. You have to find something real to compliment someone on, and you have to have real passion for your business. Authenticity and passion will always shine through and by using techniques like C.O.D.D. you can become more effective.

Authenticity and passion will always shine through….

To become fluent in using C.O.D.D., it helps to role-play it a few times. Perhaps you can practice with a friend, business buddy or family member before your next party or event so the conversation is smooth and natural. Once you’re confident you’ll see that your sponsoring chats become a lot more effective.

Now, go fish!

Recruiting or sponsoring is a skill that you can learn, it’s not something you are born with. If you want to improve your recruiting skills to build your business, check out the Recruiting Masterclass. It’s jam-packed with ideas, strategies and tips to help you become a superstar recruiter in your own direct sales biz.

6 Steps to run a Facebook recruiting event in your direct sales biz

Title: 6 Steps to running a Facebook Recruiting Event in your Direct Sales Biz

Imagine this: you in your pajamas, having a lovely cuppa while you chat online with potential recruits for just an hour.

Sound good? That’s what a Facebook Recruiting event is like and it’s super easy to organize.

You can use these recruiting events by yourself or use them as a leader to support team members who struggle with recruiting.

You can also band together with a couple of fellow teammates and all work together, with a few more people and excitement in the event it does work better!

Online recruiting events are easy, cheap, and you get to grow your business. I love them! The only thing it doesn’t do is fold the laundry and make you a nice cuppa…

Despite the lack of laundry folding, I run “Golden Ticket Events” bi-monthly. I call them Golden Ticket Events because I’m offering leads a “golden ticket” to a great opportunity.

And I truly believe that: the direct selling industry has no glass ceiling and can be life changing for women. To give you some numbers, only 2 percent of women in the USA earn over $100,000 …. but 80 percent of those are in direct sales. So it’s definitely the place to be!

So here’s exactly how to run a successful Facebook recruiting event in 6 steps.

How to Run a Facebook Recruiting Event for Your Direct Sales Biz

Step 1: Set-up a closed Facebook group. You want a closed group so you control membership and see who has viewed each post. Furthermore, you’ll be able to leave the people you invited in the group after the event so they automatically join the next event you run.

All you have to do is delete the old posts and re-schedule the new posts.

You want to leave leads in the group because sometimes people want to see it again before joining, or perhaps they have new questions, or the timing is just better for them in a second event.

Step 2: Create some images. You will need:

  • A great looking cover graphic for the Facebook group (got you covered, see below).
  • Tiles (square images that you can use in your Facebook posts) for your team so they can promote  the upcoming event.
  • Tiles for all your scheduled posts in Step 5.
  • Tiles for your posts in the lead up to the event (1 per day)
  • Optional: a quick invitation image you can send to your invites
Run recruiting events on Facebook together with your team. #DirectSales #PartyPlan

Step 3: Create a short (no more than 2 minutes) welcome video for the invitees. I have the video posted in the group already waiting for invitees as they join the group.

You can use the webcam on your laptop or computer or your phone camera to create the video. Just talk to the camera as if you’re talking to a person, be bright and happy and welcoming. It doesn’t have to be long or super fancy, just make it warm and fun.

By the way, I don’t pin the video to the top of the Facebook group, it’s only there for a quick welcome ahead of the event.

Step 4: Invite consultants with leads in your team to your Facebook group. They then invite their own leads to the group. Build some excitement in your team and encourage them to contact all their leads for this event.

If you’re doing the event on your own then just invite your leads, the people who said maybe and the fence sitters.

Step 5: Schedule your tiles and posts in ~5 minute intervals. By scheduling all your posts you don’t have to stress throughout the event to keep posting and writing. This leaves you free to comment, answer questions, and help your team.

Here are some post ideas:

  • Your direct sales company’s values or social campaigns
  • Videos or images that are created by your company about the direct sales business opportunity
  • Information on what exactly new recruits will receive when they join (the kit)
  • Your company’s incentives
  • A question to prompt invitees to think about what they would do with the extra cash (“What could you do with an extra $50 per week?”)
  • The type of training new recruits will be offered
  • The support that is available
  • FAQs
  • Posts that target some of the common objections (lack of time, network, or confidence)
  • A link to the registration site (some people are happy to go off and do it by themselves)
  • A Google form for their details with a ‘lucky door prize’ as incentive. Make sure you ask them on a scale from 1 to 10 how close they are to joining, this will help you to follow-up.

Step 6: Sign-up recruits and celebrate every win with your team!

Timing of your event

Timing is everything, as they say.

You don’t want your leads to go cold so don’t plan too much time between announcing the event and running the event. I allow 6 days.

The event itself runs for an hour between 8 and 9pm on a weekday night.

What you do After the Event

Follow up with the leads who have indicated (a number above 6) that they are close to joining in the Google Form. These are warm leads; they have seen you in the video and they’ve chatted with you during the event, they’ll feel like they know you already!

Review your event. Which posts got a lot of engagement? Which question kept popping up? Are there more posts or FAQ questions you want to add? Are there posts you want to change or delete? Was your video viewed to the end by most people? You always want to make the next event better than the previous one.

Finally, delete all your posts and get ready to run a new event! Wash, rinse, repeat…

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Attraction Marketing for Direct SellersDo you want to learn more about recruiting new teamies into your biz? Check out the Recruiting Masterclass. It includes 8 Modules with tips on what to say, what to display and what to play at your parties.

You’ll also learn how to ‘warm up’ your leads, how to find potential new team members outside of parties, how to overcome objections when talking to people interested in joining you, and how to do the follow-up.

Check Out Recruiting Masterclass